Lifecycle Marketing Lead - Email, SMS & Loyalty Growth

INSA, Inc.; Florida; On-site; USD 86,000 - 131,000; Full time

Benefits offered by this job

Medical benefits

Telemedicine

Dental & Vision

401(k) with match

Paid time off

Paid holidays

Life & disability insurance

Employee assistance program

Job summary

Insa Cannabis is seeking a Lifecycle Marketing Manager to own the customer journey from first visit to loyal advocate across email, SMS, and push channels. You will build automations, segments, and campaigns, leading loyalty enrollment and engagement across dispensary locations, while collaborating with the marketing team to execute end-to-end strategies.

You will design segmentation, launch automated flows, and report performance to guide improvements in a fast-paced multi-state retail

Qualifications

• Must be at least 21 years of age, and experienced in lifecycle, CRM or retention marketing.
• BA/BS degree plus 5+ years hands-on ownership of campaigns and automations preferred.
• Experience building multi-step automated flows and segmentation strategies in a marketing automation or ESP platform.
• Experience managing SMS marketing programs with compliance considerations.
• Data-driven with ability to pull and interpret performance metrics to steer strategy.

Responsibilities

• Own lifecycle channels end-to-end: email, SMS, and push as an integrated system.
• Design, launch, and optimize automated flows across the customer lifecycle.
• Develop segmentation strategies to target the right message at the right time.
• Map and optimize the journey from first visit to acquisition, retention, and advocacy.
• Grow the loyalty program and drive enrollment and engagement with rewards.
• Run A/B tests and apply results to improve campaigns.
• Track, report, and translate lifecycle metrics into recommendations.
• Ensure compliance with sending practices and cannabis advertising rules.
• Collaborate with digital, brand/creative, and retail teams on calendars and promotions.
• Perform other duties as assigned.

Skills

Lifecycle marketing

CRM software

Email marketing

SMS marketing

Campaign automation

Segmentation

Data analysis

Project management

Communication

Excel

Independent work

Transportation

Background check

Education

BA/BS

Tools

Marketing automation platform

Email Service Provider (ESP)

SMS platform

Job description

Insa Cannabis is seeking a Lifecycle Marketing Manager to own the customer journey from first visit to loyal advocate across email, SMS, and push channels. You will build automations, segments, and campaigns, leading loyalty enrollment and engagement across dispensary locations, while collaborating with the marketing team to execute end-to-end strategies.

You will design segmentation, launch automated flows, and report performance to guide improvements in a fast-paced multi-state retail