Lifecycle Marketing: Retention & Subscriptions (Remote)

ecom.jobs; United States; Remote; USD 50,000 - 60,000; Full time

Job summary

ecom.jobs seeks a data-driven lifecycle marketer to own email and SMS strategy for a profitable, founder-led DTC health brand. This fully remote role drives retention, subscription growth, and long-term value, partnering with growth, creative, and product to deliver revenue via flows and campaigns.

You will own all Klaviyo flows and Postscript/Attentive SMS automations, execute segmentation, run structured tests, and report lifecycle performance to the founders.

Qualifications

• 3+ years in lifecycle or email marketing for a DTC brand, hands-on in Klaviyo.
• You've run SMS (Postscript, Attentive) and worked a subscription business.
• You've managed a large list and know what segmentation actually does to revenue.
• Analytical by default; you talk in revenue per recipient, flow revenue, churn, LTV.
• Comfortable owning strategy and doing the execution yourself.
• You've run structured A/B tests and can name what won and why.

Responsibilities

• Own the email and SMS calendar: campaigns and automated flows.
• Manage every Klaviyo flow (welcome, browse, cart, post-purchase, upsell, subscription, sunset) and SMS automations.
• Develop retention strategy: segmentation, personalization, subscription and repeat-purchase initiatives.
• Lead the testing roadmap: subject lines, offers, timing, segments, creative, landers.
• Provide reporting on lifecycle performance, cohort behaviour, and recommended actions.

Skills

Lifecycle marketing

Klaviyo

SMS

Segmentation

Analytics

Revenue per recipient

LTV

Churn

Strategy ownership

A/B testing

Tools

Klaviyo

Postscript

Attentive

Job description

ecom.jobs seeks a data-driven lifecycle marketer to own email and SMS strategy for a profitable, founder-led DTC health brand. This fully remote role drives retention, subscription growth, and long-term value, partnering with growth, creative, and product to deliver revenue via flows and campaigns.

You will own all Klaviyo flows and Postscript/Attentive SMS automations, execute segmentation, run structured tests, and report lifecycle performance to the founders.