Remote CRM Automation Manager: Lifecycle & Growth

Resumonk; United States; Remote; USD 40,000 - 70,000; Full time

Benefits offered by this job

Remote work opportunity

Flexible working schedule

Interesting product

Learning opportunities

Career growth prospects

Job summary

Neo Group is recruiting a CRM Automation Manager on behalf of a local partner to design and optimize automated communication journeys across the customer lifecycle. The role covers email, push, SMS, and in-app channels with data-driven optimization.

You will leverage A/B testing, campaign analytics, and customer behavior data to improve conversion, retention, and growth opportunities through automated CRM flows.

Qualifications

• 2+ years of experience in CRM automation or marketing automation.
• Hands-on experience with trigger-based lifecycle campaigns, including welcome flows, deposit conversion, churn prevention, and reactivation.
• Strong understanding of event-driven logic, customer segmentation, and CRM automation platforms such as Smartico, FastTrack, Customer.io, Optimove, or similar.
• Strong analytical skills and experience with Looker, Tableau, or similar BI tools.
• Ability to work closely with Product, Analytics, Content, and Design teams to coordinate and deliver CRM campaigns.

Responsibilities

• Automation Flows: Design, build, and optimize automated communication flows across the customer lifecycle, from registration to churn prevention and reactivation.
• Onboarding Journeys: Develop onboarding and welcome journeys across email, push, SMS, and in-app channels.
• Reactivation: Create and manage reactivation campaigns and automated flows for different stages of the customer lifecycle.
• A/B Testing: Run A/B tests to improve funnel conversion rates and reactivation performance.
• Analytics & Reporting: Analyze campaign results, build dashboards, and automate reporting and trigger logic.
• Insights & Growth: Analyze customer behavior and conversion data to identify insights, develop growth hypotheses, and improve CRM performance.

Skills

CRM automation

Marketing automation

A/B testing

Cross-functional collaboration

Tools

Smartico

FastTrack

Customer.io

Optimove

Job description

Neo Group is recruiting a CRM Automation Manager on behalf of a local partner to design and optimize automated communication journeys across the customer lifecycle. The role covers email, push, SMS, and in-app channels with data-driven optimization.

You will leverage A/B testing, campaign analytics, and customer behavior data to improve conversion, retention, and growth opportunities through automated CRM flows.