CRM Automation Manager

Resumonk; United States; Remote; USD 40,000 - 70,000; Full time

Benefits offered by this job

Remote work opportunity

Flexible working schedule

Interesting product

Learning opportunities

Career growth prospects

Job summary

Neo Group is recruiting a CRM Automation Manager on behalf of a local partner to design and optimize automated communication journeys across the customer lifecycle. The role covers email, push, SMS, and in-app channels with data-driven optimization.

You will leverage A/B testing, campaign analytics, and customer behavior data to improve conversion, retention, and growth opportunities through automated CRM flows.

Qualifications

• 2+ years of experience in CRM automation or marketing automation.
• Hands-on experience with trigger-based lifecycle campaigns, including welcome flows, deposit conversion, churn prevention, and reactivation.
• Strong understanding of event-driven logic, customer segmentation, and CRM automation platforms such as Smartico, FastTrack, Customer.io, Optimove, or similar.
• Strong analytical skills and experience with Looker, Tableau, or similar BI tools.
• Ability to work closely with Product, Analytics, Content, and Design teams to coordinate and deliver CRM campaigns.

Responsibilities

• Automation Flows: Design, build, and optimize automated communication flows across the customer lifecycle, from registration to churn prevention and reactivation.
• Onboarding Journeys: Develop onboarding and welcome journeys across email, push, SMS, and in-app channels.
• Reactivation: Create and manage reactivation campaigns and automated flows for different stages of the customer lifecycle.
• A/B Testing: Run A/B tests to improve funnel conversion rates and reactivation performance.
• Analytics & Reporting: Analyze campaign results, build dashboards, and automate reporting and trigger logic.
• Insights & Growth: Analyze customer behavior and conversion data to identify insights, develop growth hypotheses, and improve CRM performance.

Skills

CRM automation

Marketing automation

A/B testing

Cross-functional collaboration

Tools

Smartico

FastTrack

Customer.io

Optimove

Job description

Headquarters: Minsk, Minsk Region, Belarus
URL: http://neo.gg

Description

As part of our continued growth,Neo Group is recruiting on behalf of one of our local partners, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace.

We are on the lookout fora CRM Automation Managerto join ourCRM Team.

Role overview

As a CRM Automation Manager, you’ll design and optimize automated communication journeys across the entire customer lifecycle. You’ll work across email, push, SMS, and in-app channels to create relevant and timely customer communication. You’ll use A/B testing, campaign analytics, and customer behaviour data to improve conversion and retention, identify growth opportunities, and develop new ideas for automated CRM flows.

Responsibilities

• Automation Flows: Design, build, and optimize automated communication flows across the customer lifecycle, from registration to churn prevention and reactivation.
• Onboarding Journeys: Develop onboarding and welcome journeys across email, push, SMS, and in-app channels.
• Reactivation: Create and manage reactivation campaigns and automated flows for different stages of the customer lifecycle.
• A/B Testing: Run A/B tests to improve funnel conversion rates and reactivation performance.
• Analytics & Reporting: Analyze campaign results, build dashboards, and automate reporting and trigger logic.
• Insights & Growth: Analyze customer behavior and conversion data to identify insights, develop growth hypotheses, and improve CRM performance.

Requirements

• Experience: 2+ years of experience in CRM automation or marketing automation.
• CRM Automation: Hands-on experience with trigger-based lifecycle campaigns, including welcome flows, deposit conversion, churn prevention, and reactivation.
• Automation Systems: Strong understanding of event-driven logic, customer segmentation, and CRM automation platforms such as Smartico, FastTrack, Customer.io, Optimove, or similar.
• Analytics: Strong analytical skills and practical experience with Looker, Tableau, or similar BI tools.
• Cross-Functional Collaboration: Ability to work closely with Product, Analytics, Content, and Design teams to coordinate and deliver CRM campaigns.

Benefits

• Remote work opportunity.
• Flexible working schedule.
• Interesting product.
• Learning opportunities.
• Career growth prospects.