Remote Content & Demand Gen Marketing Manager

Talantir; Northern (KY); Hybrid; USD 90,000 - 115,000; Full time

Benefits offered by this job

401k match

Open PTO

Paid Parental Leave

Job summary

Bluewave seeks a seasoned content marketing leader to design and execute a unified content strategy. You will produce blogs, white papers, case studies, and website copy while ensuring alignment with brand voice and business priorities.

You will collaborate with subject-matter experts, manage campaigns across web and email, and optimize content for SEO. This role requires strong written communication, strategic thinking, and a track record of ABM-driven results.

Qualifications

• 5+ years in B2B demand generation, campaign marketing, or ABM.
• Proven success designing integrated campaigns that drive pipeline.
• Understanding of buyer journeys and lead management best practices.
• Experience with marketing automation and CRM platforms.
• Strong written/verbal communication and collaboration skills.

Responsibilities

• Develop and lead content strategy aligned with brand voice and personas.
• Create blogs, white papers, case studies, website copy, and campaigns.
• Partner with SMEs to capture insights and convert them into content.
• Manage website content, SEO, and user experience optimizations.
• Execute digital campaigns across web, email, and paid channels.
• Oversee content calendars and campaign timelines.
• Monitor performance and optimize using analytics.
• Stay current on industry trends and best practices.

Skills

B2B demand gen

Campaign marketing

ABM strategy

Written communication

Attention to detail

Cross-functional collaboration

Creative thinking

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

HubSpot

Salesforce

Job description

Bluewave seeks a seasoned content marketing leader to design and execute a unified content strategy. You will produce blogs, white papers, case studies, and website copy while ensuring alignment with brand voice and business priorities.

You will collaborate with subject-matter experts, manage campaigns across web and email, and optimize content for SEO. This role requires strong written communication, strategic thinking, and a track record of ABM-driven results.