Content & Digital Marketing Manager

Talantir; Northern (KY); Hybrid; USD 90,000 - 115,000; Full time

Benefits offered by this job

401k match

Open PTO

Paid Parental Leave

Job summary

Bluewave seeks a seasoned content marketing leader to design and execute a unified content strategy. You will produce blogs, white papers, case studies, and website copy while ensuring alignment with brand voice and business priorities.

You will collaborate with subject-matter experts, manage campaigns across web and email, and optimize content for SEO. This role requires strong written communication, strategic thinking, and a track record of ABM-driven results.

Qualifications

• 5+ years in B2B demand generation, campaign marketing, or ABM.
• Proven success designing integrated campaigns that drive pipeline.
• Understanding of buyer journeys and lead management best practices.
• Experience with marketing automation and CRM platforms.
• Strong written/verbal communication and collaboration skills.

Responsibilities

• Develop and lead content strategy aligned with brand voice and personas.
• Create blogs, white papers, case studies, website copy, and campaigns.
• Partner with SMEs to capture insights and convert them into content.
• Manage website content, SEO, and user experience optimizations.
• Execute digital campaigns across web, email, and paid channels.
• Oversee content calendars and campaign timelines.
• Monitor performance and optimize using analytics.
• Stay current on industry trends and best practices.

Skills

B2B demand gen

Campaign marketing

ABM strategy

Written communication

Attention to detail

Cross-functional collaboration

Creative thinking

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

HubSpot

Salesforce

Job description

What You’ll Do

• Develop and lead Bluewave’s content strategy, ensuring alignment with brand voice, target personas, and business priorities
• Create and manage a wide range of content including blogs, white papers, case studies, website copy, email campaigns, and social media posts
• Partner with subject matter experts to capture insights and turn them into engaging, audience-focused content
• Manage Bluewave’s website, ensuring content is fresh, optimized for SEO and AIO, and structured for a seamless user experience
• Execute digital campaigns across web, email, and paid channels, working closely with the Demand Generation Manager to align efforts
• Oversee content calendars and campaign timelines to ensure consistent messaging and delivery across all digital touchpoints
• Monitor and report on content and digital campaign performance, using analytics to inform ongoing optimization
• Research and stay current on industry trends, competitive positioning, and digital marketing best practices to continuously improve programs
• Perform all other duties as assigned

What Qualities You Possess

• A professional demeanor with a strong work ethic
• Reliable and dependable for your team, and most importantly, for your customers
• Strong analytical and critical thinking skills
• Strong written and verbal communications skills
• A competitive personality coupled with solid interpersonal skills
• Creative, decisive, and able to work in a collaborative, team-oriented work environment
• A high level of intellectual curiosity and are comfortable with ambiguity
• Ability to work well independently without close supervision or management
• Capability to thrive working in a fast paced, dynamic, high energy work environment
• Deliver accurate information in a usable form and in a timely manner
• Time management skills with an emphasis on organizational skills and the ability to multi-task.

What You’ll Bring

• 5+ years of experience in B2B demand generation, campaign marketing, or account-based marketing (technology or services industry experience preferred)
• Proven track record of designing and executing integrated campaigns that generate pipeline and deliver measurable results
• Strong understanding of buyer journeys, account-based strategies, and lead management best practices
• Hands‑on experience with marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)
• Excellent written and verbal communication skills, with the ability to create clear, compelling messaging and campaign assets
• Highly organized and detail‑oriented; able to manage multiple priorities and deadlines simultaneously
• Strong collaboration and relationship‑building skills with cross‑functional teams, particularly sales and product marketing
• Creative thinker with a proactive, results‑oriented approach
• Bachelor’s degree in marketing, communications, business, or a related field (or equivalent experience)

Eligibility

We are not sponsoring work visas for this position at this time.

Compensation and Benefits

• $90,000-$115,000 base, depending on experience
• Bluewave offers full-time, eligible employees a comprehensive benefits package, a generous 401k match, Open PTO, Paid Parental Leave and more

This remote work opportunity requires that a candidate live in the United States. Travel will be necessary for face‑to‑face time spent with prospective and existing customers, industry events and conferences, and company meetings.

Bluewave is a technology advisory and sourcing partner that helps companies with complex needs acquire and manage the right IT, cloud, network, security, CX, and telecom solutions. Our experts draw on deep industry experience and data‑backed frameworks to help organizations of all sizes make confident technology decisions that drive meaningful business outcomes.