Remote CLM Practice Leader — Loyalty & Lifecycle

Dentsuaegis; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Merkle is seeking a senior Customer Lifecycle Marketing (CLM) Practice Lead to drive commercial ownership, revenue growth, and pipeline across lifecycle marketing, loyalty, promotions, and first-party data strategy in the US.

The role interfaces with CMOs and VP-level buyers, shaping offers and go-to-market strategies while leading cross-practice initiatives and representing the practice at industry events. This is a leadership role focused on business outcomes rather than delivery management.

Qualifications

• 12+ years of experience in CRM, loyalty, lifecycle marketing, or marketing technology, including leadership roles at a services firm
• Demonstrated track record of owning or co-owning revenue targets and growth in a consulting or agency environment
• Direct experience in loyalty strategy, program design, and data-driven CRM concepts
• Experience with lifecycle marketing platforms (Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable, or Klaviyo)

Responsibilities

• Own commercial performance of the CLM practice across four capability pillars: lifecycle marketing, loyalty, promotions, and first-party data/identity
• Develop and maintain the CLM growth plan aligned to GTM priorities and vertical/platform opportunities
• Lead pursuit motions for CLM-led engagements and coordinate cross-practice teams for integrated proposals
• Maintain executive relationships with CLM buyers and sponsor flagship accounts to support retention and expansion
• Develop commercial talent within the CLM practice across four capability pillars

Job description

Merkle is seeking a senior Customer Lifecycle Marketing (CLM) Practice Lead to drive commercial ownership, revenue growth, and pipeline across lifecycle marketing, loyalty, promotions, and first-party data strategy in the US.

The role interfaces with CMOs and VP-level buyers, shaping offers and go-to-market strategies while leading cross-practice initiatives and representing the practice at industry events. This is a leadership role focused on business outcomes rather than delivery management.