Lifecycle Marketing Lead: CRM & Omni-Channel

Dentsu Aegis Network Ltd.; Northern (KY); Hybrid; USD 94,000 - 125,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15+ paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Merkle, a leading data-driven marketing agency, seeks a Senior Manager, Customer Lifecycle Marketing to guide omni-channel plans and data-driven strategies. You will translate first-party data and CRM insights into innovative marketing ideas while building trusted client relationships and coordinating with cross-functional teams.

You will leverage analytics to justify recommendations, present compelling strategies, and help grow client portfolios across platforms and devices.

Qualifications

• Bachelor's Degree required.
• 7+ years' experience in data-driven marketing – CRM, email, online/offline media.
• 3+ years working in an agency or consulting firm.
• Experience with Braze (advantageous if you have this!).
• Experience developing solutions to support the sale of new services to clients.
• Hands-on skills using data and research to guide decisions – proficiency in excel (can maintain complex spreadsheets) and research tools.
• Experience translating data analysis into relevant marketing recommendations and presentations – proficiency in PowerPoint.
• Average 20-40% travel (contingent on comfort level of client).

Responsibilities

• Lead the development of strategic omni-channel marketing plans.
• Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client.
• Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients.
• Develop trusted, long-term relationships with important client contacts and executives.
• Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking.
• Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans.
• Identify data points and measurements to show the impact of our approach and strategy on our client's business.

Skills

CRM marketing

Data-driven marketing

Email marketing

Agency experience

Strategic thinking

Client relationships

Communication strategy

Travel readiness

Education

Bachelor's Degree

Tools

Braze

Excel

PowerPoint

Job description

Merkle, a leading data-driven marketing agency, seeks a Senior Manager, Customer Lifecycle Marketing to guide omni-channel plans and data-driven strategies. You will translate first-party data and CRM insights into innovative marketing ideas while building trusted client relationships and coordinating with cross-functional teams.

You will leverage analytics to justify recommendations, present compelling strategies, and help grow client portfolios across platforms and devices.