Director, Lifecycle Marketing & Direct Mail

Dentsu Aegis Network Ltd.; Northern (KY); Hybrid; USD 113,000 - 150,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Paid time off

Job summary

Merkle is seeking a Director, Customer Lifecycle Marketing to lead strategic omni-channel plans and to translate CRM and 1st party data capabilities into innovative marketing ideas for clients. You will build trusted relationships with executives and collaborate across teams to deliver measurable ROI across multiple verticals.

Strong data interpretation and communication skills are essential. Role requires deep lifecycle marketing expertise, 8+ years in data-driven marketing, and experience in

Qualifications

• Bachelor’s degree required.
• 8+ years in data-driven marketing (CRM, direct mail, email, online/offline media).
• Hands-on data usage to drive customer experiences across lifecycle.
• 5+ years in an agency/consulting environment.

Responsibilities

• Lead the building, development, and delivery of strategic omni-channel marketing plans.
• Translate new technology (1st party data marketing, CRM) into client ideas.
• Develop trusted relationships with key client contacts and executives.
• Collaborate with leadership and partner agencies to execute plans.
• Identify data points and measurements to show ROI and impact.
• Ensure meaningful client value through best-practice solutions and original thinking.

Skills

CRM marketing

Direct mail

Lifecycle marketing

Excel

Client management

Data-driven decisions

Education

Bachelor’s Degree

Tools

Braze

Salesforce Marketing Cloud

Job description

Merkle is seeking a Director, Customer Lifecycle Marketing to lead strategic omni-channel plans and to translate CRM and 1st party data capabilities into innovative marketing ideas for clients. You will build trusted relationships with executives and collaborate across teams to deliver measurable ROI across multiple verticals.

Strong data interpretation and communication skills are essential. Role requires deep lifecycle marketing expertise, 8+ years in data-driven marketing, and experience in