Remote Channel Marketing Lead for GTM Programs

Miller Electric Mfg. LLC; Wisconsin; Remote; USD 80,000 - 110,000; Full time

Job summary

ITW Channel Marketing Manager role translates GTM and commercial strategies into customer-ready programs that drive growth across channels.

Reporting to the Senior Manager, Channel & Go-to-Market Strategy, this role leads program planning, cross-functional coordination, execution, and performance management with Sales, Marketing, Product, and channel partners to ensure programs are effectively implemented and optimized.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in GTM, channel marketing, trade marketing, sales strategy, program management, or related fields.
• Demonstrated experience managing cross-functional programs from planning through execution.
• Strong analytical, budget management, and problem-solving skills.
• Experience working with distributors, channel partners, or customer-facing programs preferred.
• Strong communication, organization, and stakeholder management skills.
• Willingness to travel up to 35%.

Responsibilities

• Translate GTM strategies into coordinated programs and deliverables.
• Lead end-to-end program planning and execution across channels and customer touchpoints.
• Coordinate cross-functional teams and partners to ensure alignment, accountability, and timely execution.
• Identify execution risks, dependencies, and resource needs and elevate strategic issues as appropriate.
• Establish and maintain program processes, tools, and best practices.
• Execute customer and channel initiatives that support sales and commercial priorities.
• Coordinate distributor, showroom, merchandising, customer engagement, and promotional programs.
• Partner with Sales and channel stakeholders to ensure programs meet customer and business needs.
• Support consistent execution of GTM strategies across markets and channels.
• Manage implementation of promotional and customer programs based on established strategies and objectives.
• Coordinate program requirements, communications, assets, timelines, and stakeholder deliverables.
• Monitor program execution and identify opportunities to improve effectiveness.
• Track program KPIs, participation, adoption, and business results.
• Prepare performance reporting and communicate insights and recommendations.
• Conduct post-program analysis and recommend improvements to future programs.
• Partner with the Senior Manager to identify opportunities to improve program effectiveness and ROI.
• Manage program budgets, forecasts, and actual spending.
• Coordinate resources and external partners required for program execution.
• Ensure program investments are aligned with approved strategies and objectives.
• Provide ongoing guidance, support, and development to the GTM Marketing Specialist.
• Establish clear priorities, deliverables, and accountability for execution.
• Build efficient processes and capabilities that improve team effectiveness.
• Partner with Sales, Product, Marketing, Finance, Digital, Creative, and channel partners to execute GTM programs.
• Serve as the primary program coordinator across stakeholders.
• Influence stakeholders without direct authority to build alignment, resolve competing priorities, and advance key initiatives.
• Communicate program status, issues, performance, and recommendations to leadership.

Skills

GTM strategy

Channel marketing

Trade marketing

Sales strategy

Program management

Cross-functional coordination

Budget management

Stakeholder management

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

ITW Channel Marketing Manager role translates GTM and commercial strategies into customer-ready programs that drive growth across channels.

Reporting to the Senior Manager, Channel & Go-to-Market Strategy, this role leads program planning, cross-functional coordination, execution, and performance management with Sales, Marketing, Product, and channel partners to ensure programs are effectively implemented and optimized.