GTM & Marketing Strategy Leader (Remote)

SHI; San Juan (PR); Remote; USD 200,000 - 230,000; Full time

Job summary

SHI International Corp. is seeking a Sr. Director of GTM & Marketing Strategy to shape go-to-market plans and lead marketing transformation.

The role partners with executive leadership to define strategy, allocate investments, and drive measurable revenue growth across solution practices and business units. The ideal candidate brings deep GTM expertise, analytics-driven decision making, and the ability to translate complex market signals into action.

Qualifications

• Expertise in developing and executing GTM and marketing strategies.
• Ability to translate market signals into actionable plans.
• Experience with data-driven marketing investment decisions.
• Proven track record of cross-functional leadership.
• Strong communication of strategic concepts to executives.

Responsibilities

• Define and lead the strategic vision for GTM and marketing programs with a multi-year roadmap.
• Collaborate with executive marketing and GTM leaders on planning and prioritization.
• Translate strategy into scalable governance and execution models across functions.
• Evaluate and prioritize marketing programs balancing ROI and opportunities.
• Use analytics and market insights to optimize marketing investments.
• Serve as a strategic connector across teams for day-to-day execution.
• Develop executive narratives and presentations for senior stakeholders.
• Establish KPI frameworks and attribution to link GTM to outcomes.
• Monitor market, competitive, and customer trends for growth opportunities.
• Champion adoption of innovative tools and AI-driven insights.

Skills

GTM strategy

Marketing analytics

Executive storytelling

Cross-functional leadership

Strategic planning

Education

Bachelor's degree or equivalent

Job description

SHI International Corp. is seeking a Sr. Director of GTM & Marketing Strategy to shape go-to-market plans and lead marketing transformation.

The role partners with executive leadership to define strategy, allocate investments, and drive measurable revenue growth across solution practices and business units. The ideal candidate brings deep GTM expertise, analytics-driven decision making, and the ability to translate complex market signals into action.