Channel Marketing Leader — B2B Tech Growth

Triton Environmental Consultants, Ltd.; Mounds View (MN); Hybrid; USD 90,000 - 130,000; Full time

Job summary

MultiTech Systems, Inc. is seeking a Channel Marketing Manager to lead the development and execution of partner-focused marketing programs that drive engagement and revenue across Distributors, System Integrators, Resellers, and Ecosystem Partners.

You will bridge Sales Enablement/Marketing and Channel Sales, shaping GTM strategies, creating plans, and optimizing MDF programs with a data-driven approach to measure ROI and impact on channel growth.

Qualifications

• Bachelor’s degree in Marketing or related field; Masters preferred.
• 5-8+ years of relevant B2B channel sales and marketing experience required; M2M/IoT industry ideal.
• Documented success achieving demand generation targets.
• Strong verbal, written, and interpersonal communication skills.
• Service and results oriented with a strong desire to support customers.
• Excellent organizational skills with the ability to multi‑task, prioritize, and track many activities.
• Ability to analyze data from various sources to track and maintain awareness of trends occurring in market.
• Ability to work well under pressure and meet deadlines.
• Ability to work well with others and independently.

Responsibilities

• Develop and execute channel marketing programs aligned with go-to-market strategy and growth objectives.
• Collaborate with Channel Sales, Sales Enablement/Marketing, to support channel growth strategy, including Distributors, System Integrators, Resellers, and Ecosystem Partners.
• Create and manage marketing plans for strategic channel partners.
• Plan and execute channel-focused demand generation campaigns, including digital, email, webinar, social, content, and event-based marketing programs.
• Develop and manage marketing development fund (MDF) programs and co-marketing initiatives.
• Measure MDF return-on-investment and optimize performance based on results.
• Coordinate MultiTech participation in partner trade shows, conferences, webinars, and industry events.
• Develop and adapt marketing assets, sales enablement materials, and co-branded content for channel partners.
• Ensure partners have access to current messaging, positioning, product information, and campaign resources.
• Manage partner communications, newsletters, and ongoing engagement programs.
• Track channel marketing performance against established KPIs.
• Measure lead generation, pipeline contribution, partner engagement, campaign ROI, and channel-sourced revenue.
• Deliver regular reporting and insights to marketing and sales leadership.
• Other duties as assigned.

Skills

Communication skills

Data analysis

Education

Bachelor’s degree in Marketing or related field

Master's degree preferred

Job description

MultiTech Systems, Inc. is seeking a Channel Marketing Manager to lead the development and execution of partner-focused marketing programs that drive engagement and revenue across Distributors, System Integrators, Resellers, and Ecosystem Partners.

You will bridge Sales Enablement/Marketing and Channel Sales, shaping GTM strategies, creating plans, and optimizing MDF programs with a data-driven approach to measure ROI and impact on channel growth.