Remote Partner Marketing Leader - GTM & MDF Campaigns

The Channel Company; United States; Remote; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Tele-health

Disability insurance

Life insurance

401k match

Unlimited PTO

15 company paid holidays

Job summary

The Channel Company is seeking a strategic Partner Marketing Manager to lead partner-led marketing initiatives that accelerate GTM success and revenue growth. You will manage MDF campaigns, design go-to-market plans with partners, and enable partners to market effectively through internal platforms and external agency ecosystems.

The role emphasizes weekly check-ins, GTM planning discussions, and performance reviews while requiring 3+ years of hands-on marketing experience, MDF management, and a

Qualifications

• 3+ years of hands-on marketing experience with partner-led marketing or campaigns.
• Experience managing MDF programs including planning, execution, and ROI measurement.
• Ability to build and execute go-to-market strategies with partners or ecosystems.
• Background in B2B technology or agency environments preferred.
• Strong analytical mindset with data-driven decision making.
• Excellent communicator who can influence partners and stakeholders.

Responsibilities

• Lead partner-led marketing and GTM development with shared business objectives.
• Own end-to-end campaign execution including demand generation and digital programs.
• Manage MDF funds across partners from planning to performance review.
• Translate strategy into clear marketing plans, playbooks, briefs, and enablement materials.
• Coordinate with vendor and agency ecosystems to deliver MDF campaigns at scale.
• Provide day-to-day marketing advisory to partners with regular check-ins and planning.
• Track results, analyze outcomes, and refine marketing strategies for ROI.
• Support adoption of marketing platforms, delivering training and best practices.

Skills

Partner marketing

Demand generation

Campaign execution

Data analysis

Communication

Project management

MS Excel

PowerPoint

Outlook

Tools

Microsoft Excel

Microsoft PowerPoint

Microsoft Outlook

Job description

The Channel Company is seeking a strategic Partner Marketing Manager to lead partner-led marketing initiatives that accelerate GTM success and revenue growth. You will manage MDF campaigns, design go-to-market plans with partners, and enable partners to market effectively through internal platforms and external agency ecosystems.

The role emphasizes weekly check-ins, GTM planning discussions, and performance reviews while requiring 3+ years of hands-on marketing experience, MDF management, and a