Remote Product Marketing Manager - GTM & Launch

WCG Clinical, Inc.; Santa Fe (NM); Remote; USD 66,000 - 102,000; Full time

Benefits offered by this job

Health & financial protection

Tuition reimbursement

Certification support

Paid time off & holidays

Career development opportunities

Job summary

WCG is seeking a Product Marketing Manager to drive go-to-market execution through messaging development, launch coordination, and sales enablement collaboration. You will work closely with Go-to-Market, Sales Enablement, and Demand Generation teams to ensure priority solutions are clearly represented in campaigns, training, and thought leadership.

The role emphasizes execution excellence while building strong product marketing fundamentals and cross-functional collaboration across Product,

Qualifications

• Bachelor’s degree in marketing, business administration, communication, or related field required; graduate degree preferred.
• 4-7 years of experience in Product Marketing, Product Management, or related roles.
• Experience collaborating with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B environments.

Responsibilities

• Support development of market definitions, buyer personas, and messaging frameworks using the Pragmatic Marketing approach.
• Gather customer, market, and competitive insights to support positioning and GTM efforts.
• Support product launches in collaboration with Go-to-Market and Sales Enablement teams.
• Contribute to creation of sales tools, messaging guides, and training materials.
• Coordinate with Demand Generation and Content teams to support campaigns and thought leadership tied to product priorities.
• Partner with Product, Sales, and Marketing teams to ensure consistent and effective product narratives.
• Assist with analysis of funnel performance, win/loss insights, and competitive trends.
• Other duties as assigned by supervisor.

Skills

GTM messaging

Launch coordination

Sales enablement

Cross-functional collaboration

Analytical skills

Influence senior sales leaders

Education

Bachelor’s degree in marketing, business administration, communication, or related field

Graduate degree preferred

Tools

Pragmatic Marketing Certification

Job description

WCG is seeking a Product Marketing Manager to drive go-to-market execution through messaging development, launch coordination, and sales enablement collaboration. You will work closely with Go-to-Market, Sales Enablement, and Demand Generation teams to ensure priority solutions are clearly represented in campaigns, training, and thought leadership.

The role emphasizes execution excellence while building strong product marketing fundamentals and cross-functional collaboration across Product,