Remote Campaign Marketing Manager Omni-Channel Growth

Wolters Kluwer; Phoenix (AZ); In loco; USD 99.000 - 173.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, Dental & Vision Plans

401(k)

FSA/HSA

Commuter Benefits

Tuition Assistance Plan

Vacation and Sick Time

Paid Parental Leave

Descrizione del lavoro

Wolters Kluwer is seeking a Senior Campaign Marketing Specialist to lead omni-channel campaigns that align with P&L objectives. You will work with product marketing, channel experts and data teams to drive data-informed campaign strategy and optimization.

Ideal candidates have 3–5 years in B2B/B2B2C digital marketing, experience with agencies, and strong analytics, CRM, and reporting skills. The role may require onsite participation and offers a robust benefits package.

Competenze

• 3-5 years of leading B2B and B2B2C digital marketing campaigns across multiple channels.
• Experience with creative/digital agencies and multi-channel demand generation campaigns.
• Experience with CRM, analytics tools and performance reporting.

Mansioni

• Collaborate to build multi-channel plans for B2B/B2C segments.
• Establish KPIs and manage internal/external partners to deliver on time.
• Develop and optimize customer journeys from acquisition to close.
• Apply testing and analytics to improve campaign performance.
• Manage campaign reporting with central marketing and other teams.
• Oversee budgets and timelines for multiple campaigns.

Conoscenze

Digital marketing

Data-driven decision making

Campaign optimization

Excel/PowerPoint

Formazione

Bachelor's degree in English, Journalism, Marketing or related field

Strumenti

Smartsheet

Salesforce

Conductor

Domo

Adobe Analytics

Google Analytics

Descrizione del lavoro

Wolters Kluwer is seeking a Senior Campaign Marketing Specialist to lead omni-channel campaigns that align with P&L objectives. You will work with product marketing, channel experts and data teams to drive data-informed campaign strategy and optimization.

Ideal candidates have 3–5 years in B2B/B2B2C digital marketing, experience with agencies, and strong analytics, CRM, and reporting skills. The role may require onsite participation and offers a robust benefits package.