Strategic Campaign Marketing Lead (Omni-Channel)

Wolters Kluwer; Carson City (NV); On-site; USD 99,000 - 173,000; Full time

Benefits offered by this job

Bonus eligibility

Medical, Dental, & Vision Plans

401(k) plan

Paid parental leave

Job summary

Wolters Kluwer is seeking a Senior Campaign Marketing Specialist to lead omni-channel marketing programs that drive P&L objectives. You will partner with product marketing, channel experts, and data teams to design, execute and optimize campaigns across B2B and B2C segments.

Responsibilities include KPI maintenance, agency coordination, and reporting on performance. Collaboration across central marketing and brand teams is essential, with emphasis on data-informed decision making.

Qualifications

• 3-5 years leading high-performance B2B and B2B2C digital marketing across traditional and digital channels.
• Experience with creative/digital agencies and managing multi-channel demand generation campaigns.
• Experience with CRM and analytics tools (Smartsheets, Salesforce, Conductor, Domo, Adobe and Google Analytics).
• Solid Excel and PowerPoint skills.
• Strategic, proactive problem-solver able to deliver results in a matrix organization.
• Strong KPI mindset and ability to report on campaign data throughout its life cycle.
• Proven ability to influence and educate internal stakeholders on data-driven marketing strategies.

Responsibilities

• Collaborates with product marketing to build multi-channel plans for B2B and B2C segments, including plan development and analytics.
• Ensures campaigns have KPIs and agencies deliver on time and to standard.
• Develops and optimizes B2B marketing infrastructure and customer journey from contact to closed business.
• Applies direct marketing principles with testing and learning, in collaboration with data teams.
• Manages plan execution with internal/external partners and reports on success or adjustments.
• Oversees multiple projects with deadlines and budgets, ensuring efficiency and effectiveness.
• Interprets data to report marketing performance and adjust tactics in-flight.

Skills

B2B/B2C digital marketing

Campaign management

CRM & analytics tools

Excel & PowerPoint

Agency management

Education

Bachelor’s degree or equivalent

Tools

Smartsheet

Salesforce

Conductor

Domo

Adobe Analytics

Google Analytics

Job description

Wolters Kluwer is seeking a Senior Campaign Marketing Specialist to lead omni-channel marketing programs that drive P&L objectives. You will partner with product marketing, channel experts, and data teams to design, execute and optimize campaigns across B2B and B2C segments.

Responsibilities include KPI maintenance, agency coordination, and reporting on performance. Collaboration across central marketing and brand teams is essential, with emphasis on data-informed decision making.