Senior Campaign Marketing Lead - Remote, Data-Driven Growth

Wolters Kluwer; Atlanta (GA); On-site; USD 99,000 - 173,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Plans

401(k)

FSA/HSA

Commuter Benefits

Tuition Assistance Plan

Vacation and Sick Time

Paid Parental Leave

Job summary

Wolters Kluwer is seeking a Senior Campaign Marketing Specialist to lead omni-channel marketing campaigns that drive P&L outcomes. You will work with product marketing, channel experts, and data teams to craft plans, set KPIs, and optimize from acquisition to .

The role requires 3-5 years in B2B/B2C digital marketing, agency collaboration, CRM/analytics experience, and strong Excel/PowerPoint skills. Onsite office involvement may be required in a global business context.

Qualifications

• 3-5 years leading high-performance B2B and B2B2C digital marketing campaigns.
• Experience with creative/digital agencies and multi-channel demand generation.
• Experience with CRM and analytics tools (Smartsheets, Salesforce, Conductor, Domo, Adobe and Google Analytics).
• Strong Excel and PowerPoint skills.

Responsibilities

• Lead omni-channel campaigns aligned to P&L objectives and collaborate with product marketing and data teams.
• Develop KPI-driven campaign plans and ensure timely, high-quality execution by internal and external partners.
• Collaborate across product marketing, central marketing, and channel partners to optimize customer journeys and reporting.
• Manage budgets, timelines, and performance reporting with data-driven adjustments.

Skills

Multi-channel marketing

Campaign management

Data-driven marketing

Direct marketing principles

Project coordination

Education

Bachelor's degree in English, Journalism, Communication, Marketing

Tools

Smartsheets

Salesforce

Conductor

Domo

Adobe

Google Analytics

Excel

PowerPoint

Job description

Wolters Kluwer is seeking a Senior Campaign Marketing Specialist to lead omni-channel marketing campaigns that drive P&L outcomes. You will work with product marketing, channel experts, and data teams to craft plans, set KPIs, and optimize from acquisition to .

The role requires 3-5 years in B2B/B2C digital marketing, agency collaboration, CRM/analytics experience, and strong Excel/PowerPoint skills. Onsite office involvement may be required in a global business context.