Senior Campaign Marketing Strategist

Wolters Kluwer; Olympia (WA); On-site; USD 99,000 - 173,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Plans

401(k)

Tuition Assistance Plan

Vacation and Sick Time

Paid Parental Leave

Job summary

Wolters Kluwer in the United States is seeking a Senior Campaign Marketing Specialist to lead omni-channel campaigns driving P&L impact. You will partner with product marketing, channel experts, and data teams to optimize strategy and execution.

The role demands 3–5 years of B2B/B2C digital marketing, experience with agencies, CRM and analytics tools, and strong Excel/PowerPoint skills for data-driven campaigns.

Qualifications

• 3–5 years of leading high-performance B2B and B2B2C digital marketing across traditional and digital channels.
• Experience with creative/digital agencies and multi-channel demand generation campaigns.
• Familiarity with CRM and analytics tools (Smartsheet, Salesforce, Conductor, Domo, Adobe, Google Analytics).
• Solid Excel and PowerPoint skills and the ability to drive data-informed decisions.
• Strong communication, project management and stakeholder collaboration in matrix organizations.

Responsibilities

• Develop multi-channel marketing plans aligned with product marketing and channel experts.
• Ensure campaigns have KPIs and meet deadlines and budgets.
• Collaborate to optimize customer journeys from contact to closed business.
• Apply direct marketing principles and testing/learning methodologies with data support.
• Lead campaign reporting and optimization with central marketing.

Skills

B2B/B2C digital marketing

Analytics

Excel

PowerPoint

Marketing strategy

Education

Bachelor's degree in English/Marketing/Communications

Tools

Smartsheet

Salesforce

Conductor

Domo

Adobe

Google Analytics

Job description

Wolters Kluwer in the United States is seeking a Senior Campaign Marketing Specialist to lead omni-channel campaigns driving P&L impact. You will partner with product marketing, channel experts, and data teams to optimize strategy and execution.

The role demands 3–5 years of B2B/B2C digital marketing, experience with agencies, CRM and analytics tools, and strong Excel/PowerPoint skills for data-driven campaigns.