Remote Senior Omni-Channel Campaign Marketing Lead

Wolters Kluwer; Lansing (MI); Sur place; USD 99 000 - 173 000; Plein temps

Avantages offerts par ce poste

Medical, Dental, Vision Plans

401(k)

FSA/HSA

Commuter Benefits

Tuition Assistance Plan

Vacation and Sick Time

Paid Parental Leave

Résumé du poste

Wolters Kluwer in the United States is seeking a Senior Campaign Marketing Specialist to lead omni-channel campaigns aligned to P&L goals. You will work with product marketing, channel experts, and data teams to drive data-informed strategy and execution across multiple channels, focusing on high-impact demand generation.

You will manage calendars, budgets, and KPI reporting while collaborating with internal teams and external agencies to optimize campaigns from planning through measurement.

Qualifications

• 3-5 years of demonstrated experience leading B2B and B2B2C digital marketing efforts.
• Experience with creative/digital agencies and managing large multi-channel demand generation campaigns.
• Experience in project management, CRM and analytics tools.
• Solid Excel and PowerPoint skills.
• Strong communication and collaboration across teams.

Responsabilités

• Develop multi-channel plans and campaigns across B2B, B2C and B2B2C segments.
• Ensure KPI establishment and agency accountability to deadlines and quality.
• Collaborate to optimize customer journey from contact to closed business.
• Apply direct marketing principles with testing and learning.
• Report campaign performance and adjust tactics to improve efficiency.

Connaissances

Marketing strategy

Multi-channel campaigns

Campaign analytics

KPIs & reporting

Lead generation

CRM proficiency

Excel

PowerPoint

Formation

Bachelor's degree in English, Journalism, Communication, Marketing or similar

Outils

Smartsheets

Salesforce

Conductor

Domo

Adobe

Google Analytics

Description du poste

Wolters Kluwer in the United States is seeking a Senior Campaign Marketing Specialist to lead omni-channel campaigns aligned to P&L goals. You will work with product marketing, channel experts, and data teams to drive data-informed strategy and execution across multiple channels, focusing on high-impact demand generation.

You will manage calendars, budgets, and KPI reporting while collaborating with internal teams and external agencies to optimize campaigns from planning through measurement.