Senior Campaign Marketing Strategist — Multi-Channel & Data-Driven

Wolters Kluwer; Salt Lake City (UT); Hybride; USD 99 000 - 173 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Dental plan

Vision plan

401(k)

FSA/HSA

Commuter benefits

Tuition assistance

Paid parental leave

Vacation & sick leave

Résumé du poste

Wolters Kluwer is seeking an experienced Senior Campaign Marketing Specialist to lead omni-channel campaigns that align with P&L objectives. You will collaborate with product marketing, channel experts, and data teams to ensure campaigns are driven by analytics and deliver measurable results.

You will manage complex multi-channel programs, track KPIs, and report on performance while coordinating with central marketing and brand teams to optimize customer journeys and budgets.

Qualifications

• 3–5 years of leadership in B2B and B2B2C digital marketing.
• Experience with creative/digital agencies and multi-channel demand generation campaigns.
• Experience with CRM and analytics tools (Smartsheet, Salesforce, Conductor, Domo, Adobe, Google Analytics).
• Strong Excel and PowerPoint skills.
• Strategic, problem-solver with proactive attitude in a matrix organization.
• Understanding of KPIs and benchmarks for high-performing marketing plans.
• Experience influencing internal stakeholders with evidence-based marketing strategies.

Responsabilités

• Develop multi-channel marketing plans and campaigns with KPI-driven goals.
• Collaborate with product marketing and channel experts to execute and optimize campaigns.
• Manage budgets and timelines across multiple campaigns.
• Prepare campaign reports and performance analyses.
• Coordinate with central marketing and brand teams to ensure alignment.
• Support evergreen process development and image strategy.

Connaissances

B2B marketing

Multi-channel campaigns

CRM tools

Salesforce

Google Analytics

Domo

Smartsheet

Excel

PowerPoint

Formation

Bachelor’s degree in English/Journalism/Communication/Marketing

Outils

Smartsheet

Salesforce

Conductor

Domo

Adobe

Google Analytics

Description du poste

Wolters Kluwer is seeking an experienced Senior Campaign Marketing Specialist to lead omni-channel campaigns that align with P&L objectives. You will collaborate with product marketing, channel experts, and data teams to ensure campaigns are driven by analytics and deliver measurable results.

You will manage complex multi-channel programs, track KPIs, and report on performance while coordinating with central marketing and brand teams to optimize customer journeys and budgets.