Remote Senior Campaign Marketing Manager

Wolters Kluwer; Santa Fe (NM); On-site; USD 99,000 - 173,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Plans

401(k)

FSA/HSA

Commuter Benefits

Tuition Assistance Plan

Vacation and Sick Time

Paid Parental Leave

Job summary

Wolters Kluwer is seeking a Senior Campaign Marketing Specialist to lead multi-channel campaigns that align with P&L objectives. The role collaborates with product marketing, channel experts, and data teams to optimize performance through data-driven insights.

The ideal candidate has 3–5 years of B2B/B2C digital marketing experience, agency collaboration, and a strong CRM and analytics toolkit, including Smartsheets, Salesforce, Conductor, Domo, and GA.

Qualifications

• 3-5 years of proven B2B and B2C digital marketing leadership.
• Experience with creative/digital agencies and managing multi-channel campaigns.
• Experience with CRM and analytics tools (Smartsheets, Salesforce, Conductor, Domo, Adobe, GA).
• Strong Excel and PowerPoint skills.
• Strategic, proactive, cross-functional collaborator in a matrix organization.
• Understanding KPIs and benchmarks for high-performing marketing plans.
• Experience influencing internal constituents and clients around evidence-based marketing strategy.

Responsibilities

• Campaign planning and strategy tasks based on product marketing and business team inputs.
• Leading and creating campaign update presentations for the product team: completed, reporting and what’s next.
• Organizing deep-dive reporting on channel performance and paid search analysis for LOBs.
• Lead analysis and Demandbase ABM reporting and list management for ABM programs, social and email workstreams.
• Managing budgets, timelines, and cross-functional collaboration to deliver campaigns.

Skills

Campaign management

Digital marketing

Data analytics

Excel

PowerPoint

Communication

Education

Bachelor's degree in English/Journalism/Marketing or related field

Tools

Smartsheets

Salesforce

Conductor

Domo

Adobe Analytics

Google Analytics

Job description

Wolters Kluwer is seeking a Senior Campaign Marketing Specialist to lead multi-channel campaigns that align with P&L objectives. The role collaborates with product marketing, channel experts, and data teams to optimize performance through data-driven insights.

The ideal candidate has 3–5 years of B2B/B2C digital marketing experience, agency collaboration, and a strong CRM and analytics toolkit, including Smartsheets, Salesforce, Conductor, Domo, and GA.