Campaign Marketing Manager: Data-Driven, Multi-Channel

Wolters Kluwer; Madison (WI); On-site; USD 99,000 - 173,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Plans

401(k)

FSA/HSA

Commuter Benefits

Tuition Assistance Plan

Vacation and Sick Time

Paid Parental Leave

Job summary

Wolters Kluwer is seeking a Senior Campaign Marketing Specialist to lead strategic development and execution of omni-channel campaigns that meet P&L objectives. You will partner with product marketing, channel experts, and data teams to optimize multi-channel performance.

You will manage campaigns end-to-end, report on results with KPI-driven insights, and influence marketing strategy across central teams. A strong background in B2B/B2C marketing and agency collaboration is required.

Qualifications

• 3-5 years of demonstrated experience and results in leading high-performance B to B and B to B to C digital marketing across traditional and digital channels.
• Experience with creative/digital agencies and managing multiple large, multi-channel demand generation campaigns.
• Experience working within project management, CRM and analytics tools (Smartsheet, Salesforce, Conductor, Domo, Adobe and Google Analytics).
• Solid Excel and PowerPoint skills.
• Strategic, problem-solver, self-starter with a proactive attitude who can deliver results with consensus in matrix organization.
• Strong understanding of KPIs and industry benchmarks for high performing marketing plans.

Responsibilities

• Collaborates with product marketing and marketing channel experts to build multi-channel plans for best-in-class marketing approach in the assigned B-to-B, B-to-C and B-to-B-to-C segments, including plan development, presentation, execution and analytics.
• Ensures all campaign plans have established KPIs and holds internal and external agency partners accountable to deliver on time and to a high standard.
• Collaborates with product marketing and marketing and sales operations teams to develop and optimize B2B marketing infrastructure and customer journey from contact acquisition to closed business.
• Applies direct marketing principles with testing and learning, working with the data team to incorporate response modeling.
• Manages campaign reporting in a visualized way with central marketing
• Interprets data to review campaign performance and adjust tactics to drive efficiency.

Skills

Digital marketing

B2B marketing

Campaign planning

Excel

PowerPoint

Education

Bachelor's degree in English, Journalism, Communication, Marketing, similar field

Tools

Smartsheet

Salesforce

Conductor

Domo

Adobe Analytics

Google Analytics

Job description

Wolters Kluwer is seeking a Senior Campaign Marketing Specialist to lead strategic development and execution of omni-channel campaigns that meet P&L objectives. You will partner with product marketing, channel experts, and data teams to optimize multi-channel performance.

You will manage campaigns end-to-end, report on results with KPI-driven insights, and influence marketing strategy across central teams. A strong background in B2B/B2C marketing and agency collaboration is required.