Remote B2B2C Growth Marketing Lead - Contract

Summer

United States

Remote

USD 55,000 - 96,000

Part time

2 days ago

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Job summary

Summer is seeking a contract B2B2C Marketing Lead (15 hours/week) to design and execute breakthrough digital campaigns that drive resident enrollment in Summer's city and state programs. You will own the strategy for each launch—from high-impact initial announcements through sustained digital enrollment campaigns.

You will test new channels, invent compelling messaging frameworks that build immediate trust, and continuously optimize for completed conversions.

Qualifications

6+ years in growth or digital marketing with proven enrollment results.
Experience managing paid social budgets on Meta, TikTok, YouTube and Google.
Ability to craft simple, compelling messaging for diverse audiences.

Responsibilities

Build go-to-market plans for each city or state launch with audience segments, channel mix, budget, timeline, and enrollment targets.
Concept, launch, and optimize multi-channel campaigns across paid/organic social, search, creator partnerships, and other digital channels.
Develop human-first messaging for distinct resident groups for deployment in targeted channels.
Design co-branded campaigns with government partners and manage review/approval processes.
Plan launch moments with the communications team, including events, press outreach, and content from elected officials.
Source and manage local creators and influencers and cultivate spokespeople for marketing purposes.
Set up tracking and reporting tying spend to enrollments by channel, message, and geography; share results with Summer leadership and government partners.
Run every public claim through Summer's compliance review to avoid overstating results.