Part-Time Growth Marketing Lead for B2B2C Civic Tech

Summer; United States; A distancia; USD 55.000 - 110.000; A tiempo parcial

Descripción de la vacante

Summer is seeking a Contract B2B2C Marketing Lead (15 hrs/week) to drive enrollment for Summer's city/state benefit programs. You will own the launch strategy and optimize conversions, building go-to-market plans and running paid/organic campaigns across social, search, creator, and nontraditional channels.

Ideal candidates have 6+ years in digital growth marketing and hands-on experience with Meta/TikTok/YouTube/Google ads, plus the ability to translate complex topics for government

Formación

• 6+ years digital/growth marketing experience.
• Hands-on experience with Meta/TikTok/YouTube/Google media.
• Ability to simplify complex topics and partner with government stakeholders.

Responsabilidades

• Own launch strategy and optimize conversions.
• Build go-to-market plans: audience, channels, budget, timeline, targets.
• Run paid/organic social, search, creator, and nontraditional campaigns.

Conocimientos

Digital marketing

Growth marketing

Meta Ads

TikTok Ads

YouTube Ads

Google Ads

Campaign optimization

Herramientas

Meta Ads Manager

TikTok Ads Manager

Google Ads

YouTube Ads

Descripción del empleo

Summer is seeking a Contract B2B2C Marketing Lead (15 hrs/week) to drive enrollment for Summer's city/state benefit programs. You will own the launch strategy and optimize conversions, building go-to-market plans and running paid/organic campaigns across social, search, creator, and nontraditional channels.

Ideal candidates have 6+ years in digital growth marketing and hands-on experience with Meta/TikTok/YouTube/Google ads, plus the ability to translate complex topics for government