B2C Growth & Lifecycle Marketing Specialist

OffSec; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

OffSec seeks a hands-on B2C Growth Marketing Manager to build, execute, and optimize campaigns across social, email, content, and growth channels. You’ll own lifecycle programs, analyze data, and collaborate with product marketing to drive retention and new learner growth.

The ideal candidate combines creative thinking with analytics, owns campaigns from concept to measurement, and thrives in a remote-first, global team.

Qualifications

• 4-7 years of experience in B2C digital marketing, growth marketing, or lifecycle marketing.
• Experience executing marketing campaigns across social media, email marketing, or digital marketing channels.
• Experience managing and optimizing social media campaigns and content.
• Experience running email marketing or lifecycle campaigns.
• Strong writing and editing skills for marketing content.
• Comfort analyzing marketing performance and campaign metrics.
• Strong organizational skills and ability to manage multiple projects.

Responsibilities

• End-User Retention & Lifecycle Marketing.
• Retention Architecture: Build and optimize automated lifecycle journeys designed to increase return learners and reduce churn within our subscription products.
• Habit-Forming Engagement: Manage newsletters, technical deep-dives, and community-driven communications that keep OffSec top-of-mind between certification attempts.
• Smart Segmentation: Utilize learner data to create personalized next-step recommendations, guiding students from entry-level certs to advanced specializations.
• Product Launches & Promotion Strategy.
• Launch Execution: Partner with Product Marketing to lead the B2C execution for new course launches and certifications, ensuring the community is primed and ready to Try Harder.
• Promotional Engine: Design and coordinate high-conversion marketing promotions, including holiday sales, bundle offers, and community contests.
• Creative Campaigns: Collaborate with brand and paid media teams to develop ad copy and creative assets that resonate with the individual cybersecurity practitioner.
• Incentive Management: Oversee swag distribution and prize fulfillment for community giveaways, ensuring a premium experience for winners.
• Analytics & Performance Optimization.
• Growth Metrics: Monitor full-funnel performance for the B2C segment, tracking key metrics like Retention Rate, LTV, and Conversion-to-Purchase.
• Continuous Testing: Partner with the Marketing Ops team to create rigorous lead-with-data testing across email subject lines, landing pages, and promotional offers to identify what moves the needle.
• Market Insights: Support marketing tracking and analytics implementation to ensure we have a clear view of which promotions drive the highest ROI.

Job description

OffSec seeks a hands-on B2C Growth Marketing Manager to build, execute, and optimize campaigns across social, email, content, and growth channels. You’ll own lifecycle programs, analyze data, and collaborate with product marketing to drive retention and new learner growth.

The ideal candidate combines creative thinking with analytics, owns campaigns from concept to measurement, and thrives in a remote-first, global team.