Remote B2C Growth Marketing Lead: Healthcare EdTech

Talantir; Northern (KY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Remote-first culture

Flexible time off

100% health coverage

Equity

Job summary

Sketchy is seeking a Senior Marketing Manager (B2C Growth) to drive growth across paid, lifecycle, ambassador programs, organic channels, and events. You’ll translate product features into compelling value propositions for medical students, nurse practitioner students, and physician assistant students, while building sustainable growth engines on a startup budget.

You’ll collaborate closely with product and content teams, own messaging for distinct learner segments, and optimize campaigns with a

Qualifications

• 4–7 years of marketing experience with demonstrated success in growth/performance marketing for consumer products.
• Proven track record managing paid media budgets ($50K–$300K annually) with measurable ROI.
• Experience with lifecycle/email marketing and marketing automation.
• Experience marketing to niche B2C audiences (students, professionals in training, or tight-knit communities preferred).
• Strong product intuition and experience partnering closely with product teams.
• Ability to develop differentiated messaging for distinct audience segments.
• Strong analytical skills; comfortable working in Google Analytics and evaluating CAC, LTV, and funnel metrics.
• Excellent writing and communication skills across formats (ads, emails, landing pages, decks).
• Self-starter mentality with strong ownership and comfort building processes from scratch.
• Ability to operate effectively in ambiguity and a fast-changing startup environment.

Responsibilities

• Own B2C growth across paid, lifecycle, ambassador, organic, and event channels.
• Prioritize high-impact initiatives and build sustainable acquisition and retention engines in healthcare student communities.
• Plan, execute, and optimize campaigns across Meta and Google; manage budgets and ROI.
• Develop messaging for med, NP, and PA students and create marketing assets.
• Own onboarding, engagement, and retention campaigns across email and in-app channels.
• Build and test scalable student-facing events, ambassador programs, and referrals.
• Track performance across channels and inform investments with data.

Skills

Growth marketing

Paid media

Lifecycle marketing

Marketing automation

Analytics

Copywriting

Cross-functional collaboration

Startup mindset

Tools

Google Analytics

Job description

Sketchy is seeking a Senior Marketing Manager (B2C Growth) to drive growth across paid, lifecycle, ambassador programs, organic channels, and events. You’ll translate product features into compelling value propositions for medical students, nurse practitioner students, and physician assistant students, while building sustainable growth engines on a startup budget.

You’ll collaborate closely with product and content teams, own messaging for distinct learner segments, and optimize campaigns with a