B2B SaaS Digital Marketing Lead: Growth & ROI

Feedinkoo: Remote Jobs; United States; Remote; USD 140,000 - 200,000; Full time

Benefits offered by this job

401(k) match

Parental leave

Professional development reimbursement

Noom access

Job summary

Spring Health is seeking a Digital Marketing Lead to own end‑to‑end digital strategy and execution, managing and optimizing paid media programs across search, social, display, programmatic, digital ad placements, and content syndication.

You will report to the Campaign Operations Team Lead and be a key member of the B2B Growth Marketing team, driving multi‑channel campaigns and ROIs across awareness, consideration, and conversion goals.

Qualifications

• 6–8 years of B2B digital marketing experience in SaaS or technology.
• Proven ability to develop and scale paid programs across search, social, and display.
• Deep expertise in SEM, paid social, content syndication, retargeting, and ABM.
• Strong analytical skills and understanding of funnel metrics, attribution, and optimization.
• Hands-on experience with GA4, Salesforce, marketing automation, and digital ad platforms.

Responsibilities

• Develop and execute a full-funnel digital strategy across Google, LinkedIn, Meta, and other channels.
• Partner with teams to translate strategies into high-performing programs engaging target accounts.
• Manage relationships with content syndication and digital partners to expand reach.
• Launch multi-channel campaigns that drive high-quality leads and account engagement.
• Design and run A/B and multivariate tests to refine messaging and targeting.
• Analyze performance with analytics to drive ROI improvements.
• Ensure accurate tracking across Google Ads, LinkedIn Campaign Manager, GA4, Salesforce, and HubSpot.

Skills

Paid media strategy

B2B marketing

Analytics and optimization

Cross-functional collaboration

AI and automation awareness

Tools

GA4

Salesforce

Marketing automation

Job description

Spring Health is seeking a Digital Marketing Lead to own end‑to‑end digital strategy and execution, managing and optimizing paid media programs across search, social, display, programmatic, digital ad placements, and content syndication.

You will report to the Campaign Operations Team Lead and be a key member of the B2B Growth Marketing team, driving multi‑channel campaigns and ROIs across awareness, consideration, and conversion goals.