Remote B2B Sales Enablement Lead

HealthEquity, Inc.; United States; Remote; USD 100,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision

HSA contribution and match

Dependent care FSA match

Uncapped paid time off

Paid parental leave

401(k) match

Tuition assistance

Gym and fitness reimbursement

Wellness program incentives

Job summary

HealthEquity, Inc. is seeking a Sales Enablement Manager to transform field insights into winning content. You will build decks, battlecards, and talk tracks while partnering with Sales, Marketing, Product, and Client Experience to translate narratives into field-ready materials.

The role emphasizes writing, storytelling, and rapid content iteration, with a remote work setup and onboarding. Prior experience with Salesforce, Gong, and Seismic is preferred, and AI tools are leveraged to accelerate

Qualifications

• Education and Experience: BA/BS in Business Administration, Marketing, or related degree, or equivalent related work experience, in lieu of a degree.
• Minimum 5+ years of related experience in sales enablement, content development, sales operations, competitive intelligence, or related field, ideally in SaaS, FinTech, or healthcare.
• Track record of creating B2B buyer-facing content (decks, one-pagers) that's been used directly in the sales cycle
• Comfortable using AI tools to speed up content creation, research, and workflow automation
• Prior working experience with sales tech including Salesforce, Gong, and/or Seismic preferred.
• Instructional design or training delivery experience is a plus, but not a core of this role

Responsibilities

• Build sales decks, one-pagers, and collateral that move deals forward at every stage of the sales cycle
• Create and maintain competitive battlecards, grounded in real win/loss data and field feedback
• Turn product narratives into talk tracks and FAQs that prep reps for prospect, client, and broker conversations
• Meet with clients and brokers to stay close to what's actually happening in the field
• Gather win/loss insights and rep feedback to spot content and messaging gaps
• Run sessions to roll out new collateral, and messaging — and drive real adoption, not just awareness
• Act as the connective tissue between Sales, Marketing, Product, and Client Experience
• Collaborate constantly — this role doesn't work in a vacuum
• Use AI tools every day to speed up content creation and automate repetitive parts of the workflow

Skills

Sales enablement

Content development

Sales operations

Competitive intelligence

AI tools

Education

BA/BS in Business Administration, Marketing, or related degree

Tools

Salesforce

Gong

Seismic

Job description

HealthEquity, Inc. is seeking a Sales Enablement Manager to transform field insights into winning content. You will build decks, battlecards, and talk tracks while partnering with Sales, Marketing, Product, and Client Experience to translate narratives into field-ready materials.

The role emphasizes writing, storytelling, and rapid content iteration, with a remote work setup and onboarding. Prior experience with Salesforce, Gong, and Seismic is preferred, and AI tools are leveraged to accelerate