Senior B2B Sales Enablement Lead (Remote)

HealthEquity; Draper (UT); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Health insurance

HSA matching

401(k) match

Paid time off

Parental leave

Job summary

HealthEquity is seeking a B2B Sales Enablement Manager to translate product narratives into compelling materials. You will build decks, battlecards, and talk tracks, partnering with Sales, Marketing, Product, and Client Experience.

The role emphasizes using AI to accelerate content creation, gathering field insights, and driving adoption across remote teams. A strong writer and storyteller will thrive here.

Qualifications

• BA/BS in Business Administration, Marketing, or related field, or equivalent work experience.
• Minimum 5+ years of related experience in sales enablement, content development, or related field.
• Track record of creating B2B buyer-facing content used in sales cycles.
• Comfortable using AI tools to speed up content creation and workflow automation.
• Experience with sales tech including Salesforce, Gong, and Seismic.

Responsibilities

• Build sales decks, one-pagers, and collateral to move deals forward at all stages.
• Create and maintain competitive battlecards grounded in win/loss data.
• Turn product narratives into talk tracks and FAQs for reps.
• Meet with clients and brokers to stay close to field realities.
• Gather win/loss insights to identify content gaps and drive adoption.

Skills

Sales enablement

Content creation

Storytelling

Cross-functional collaboration

AI-assisted workflow

Project management

Education

Bachelor's degree in Business

Tools

Salesforce

Gong

Seismic

Trailhead

Job description

HealthEquity is seeking a B2B Sales Enablement Manager to translate product narratives into compelling materials. You will build decks, battlecards, and talk tracks, partnering with Sales, Marketing, Product, and Client Experience.

The role emphasizes using AI to accelerate content creation, gathering field insights, and driving adoption across remote teams. A strong writer and storyteller will thrive here.