Remote Director, B2B Marketing & Enablement

Health-E Commerce; United States; On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Medical, Dental, Vision, and 401K with

Dependent Care, FSA & HSA

Paid Parental & Bonding Leave

Flexible PTO & holidays

Monthly wellness & internet reimburse

Professional development & coaching

Mental Health resources

100% remote within the United States

EST hours

Job summary

Health-E Commerce seeks a Director of B2B Marketing and Sales Enablement to build and lead the enablement function powering growth across B2B and B2B2C channels. You will design strategy, programs, content, and tools to make our sales and partner teams credible and helpful in FSA/HSA and pre-tax benefits.

You will operate as a player-coach, setting vision while building programs, analyzing impact, and refining based on data. A small team supports training, events, and B2B marketing.

Qualifications

• 8+ years in B2B or B2B2C sales enablement with 4+ years leading teams.
• Experience in healthcare benefits, digital health, or employer benefits.
• Track record building enablement in high-growth, investor-backed environments.
• Strong understanding of complex multi-stakeholder sales cycles.
• Design, implement, and measure end-to-end enablement programs.
• Hands-on experience with CRM, LMS/LXP, content management, and sales tools.

Responsibilities

• Define and own a multi-year sales enablement strategy aligned to Health-E Commerce's growth plan, sales team KPI’s, and channel strategy.
• Create the enablement playbook (what we do / don't do), operating model, intake, and prioritization framework for requests from Sales, Marketing, and Product.
• Build, lead, and develop a small but high-impact enablement team.
• Establish clear KPIs for enablement (ramp time, win rate, partner activation, sales cycle, content utilization, AOV, conversion lift) and report regularly to senior leadership
• Design and own role-based onboarding for B2B Sale and partner success / account management.
• Build curricula that cover FSA/HSA and tax-advantaged health account fundamentals, Health-E Commerce product and brand portfolio, buyer personas and value messaging, and sales process and methodology.

Skills

B2B sales enablement

Healthcare domain knowledge

Leadership experience

Analytics & BI

Instructional design / LXD

Sales coaching

Content strategy

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing/Healthcare Administration

Tools

CRM

LMS/LXP

Content management systems

Sales engagement tools

Conversation intelligence

Job description

Health-E Commerce seeks a Director of B2B Marketing and Sales Enablement to build and lead the enablement function powering growth across B2B and B2B2C channels. You will design strategy, programs, content, and tools to make our sales and partner teams credible and helpful in FSA/HSA and pre-tax benefits.

You will operate as a player-coach, setting vision while building programs, analyzing impact, and refining based on data. A small team supports training, events, and B2B marketing.