B2B Sales Enablement Manager

HealthEquity; Draper (UT); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Health insurance

HSA matching

401(k) match

Paid time off

Parental leave

Job summary

HealthEquity is seeking a B2B Sales Enablement Manager to translate product narratives into compelling materials. You will build decks, battlecards, and talk tracks, partnering with Sales, Marketing, Product, and Client Experience.

The role emphasizes using AI to accelerate content creation, gathering field insights, and driving adoption across remote teams. A strong writer and storyteller will thrive here.

Qualifications

• BA/BS in Business Administration, Marketing, or related field, or equivalent work experience.
• Minimum 5+ years of related experience in sales enablement, content development, or related field.
• Track record of creating B2B buyer-facing content used in sales cycles.
• Comfortable using AI tools to speed up content creation and workflow automation.
• Experience with sales tech including Salesforce, Gong, and Seismic.

Responsibilities

• Build sales decks, one-pagers, and collateral to move deals forward at all stages.
• Create and maintain competitive battlecards grounded in win/loss data.
• Turn product narratives into talk tracks and FAQs for reps.
• Meet with clients and brokers to stay close to field realities.
• Gather win/loss insights to identify content gaps and drive adoption.

Skills

Sales enablement

Content creation

Storytelling

Cross-functional collaboration

AI-assisted workflow

Project management

Education

Bachelor's degree in Business

Tools

Salesforce

Gong

Seismic

Trailhead

Job description

B2B Sales Enablement Manager

Job Locations: US-Remote

Our Mission

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

Overview

How you can make a difference

Sales Enablement Managers turn field insights into content that wins deals. You'll build the sales decks, one-pagers, and talk tracks that move prospects through the pipeline - and the internal playbooks that get reps ready for every conversation.

You're comfortable partnering closely with sales, marketing, product, and client experience to translate product narratives into materials that actually land in the field. You're a strong writer and storyteller who's comfortable moving fast, using AI to work smarter, and turning ambiguous feedback into clear, usable content.

If you love building things that make sellers better at their jobs - and you want to see your work show up in real conversations with real buyers - this is your role.

Content & Collateral

• Build sales decks, one-pagers, and collateral that move deals forward at every stage of the sales cycle
• Create and maintain competitive battlecards, grounded in real win/loss data and field feedback
• Turn product narratives into talk tracks and FAQs that prep reps for prospect, client, and broker conversations

Field Insight & Enablement

• Meet with clients and brokers to stay close to what's actually happening in the field
• Gather win/loss insights and rep feedback to spot content and messaging gaps
• Run sessions to roll out new collateral, and messaging - and drive real adoption, not just awareness

Cross-Functional Collaboration

• Act as the connective tissue between Sales, Marketing, Product, and Client Experience
• Collaborate constantly - this role doesn't work in a vacuum
• Use AI tools every day to speed up content creation and automate repetitive parts of the workflow

What you will need to be successful

Education and Experience:

• BA/BS in Business Administration, Marketing, or other related degree, or equivalent related work experience, in lieu of a degree.
• Minimum 5+ years of related experience in sales enablement, content development, sales operations, competitive intelligence, or related field, ideally in SaaS, FinTech, or healthcare.
• Track record of creating B2B buyer-facing content (decks, one-pagers) that's been used directly in the sales cycle
• Comfortable using AI tools to speed up content creation, research, and workflow automation
• Prior working experience with sales tech including Salesforce, Gong, and/or Seismic preferred.
• Instructional design or training delivery experience is a plus, but not a core of this role

Specialized Knowledge, Skills, and Abilities:

• Strong ability to analyze, optimize, and implement sales-facing resources to improve sales effectiveness.
• Strong storytelling and writing skills, with the ability to translate complex product and market information into clear, compelling sales content.
• Experience building battlecards and prospecting campaigns
• Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
• Self-starter with the ability to work independently and proactively solve problems.
• Strong attention to detail with the ability to prioritize tasks in a fast-paced environment.
• Excellent communication (both written and verbal) and interpersonal skills.
• Comfortable presenting to senior leadership and cross-functional teams.
• Strong interpersonal skills supporting collaboration, negotiation, and teamwork with a diverse group of sales, product, and marketing teams.

#LI-Remote

This is a remote position.

Salary Range

$99500.00 To $130000.00 / year

Benefits & Perks

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives as part of the total compensation package, in addition to a full range of benefits including:

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education& tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives

Onboarding & Travel

This is a remote role, with an in-person onboarding training component. New team members must participate in Trailhead, HealthEquity's immersive onboarding experience Trailhead is designed to foster meaningful connections, support your integration into the organization, and equip you with a strong understanding of our business. Trailhead participation is a key expectation of this role. Trailhead is held onsite at our headquarters once per quarter. HealthEquity covers all required travel and accommodations.

This role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session at a later date.

HealthEquity is committed to providing reasonable accommodations to team members with qualifying disabilities. Should you be selected for this role and require an accommodation, we will put you in touch with our Benefits Team so you can begin the accommodation request process.

Why work with HealthEquity

HealthEquity has a vision that by2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position.

You belong at HealthEquity!

HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity - you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity's applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page.

HealthEquity uses Microsoft Copilot to transcribe screening interviews between candidates and their direct Talent Partner for note taking and interview summaries. By scheduling a screening interview with us, you consent to Microsoft Copilot's AI technology recording and transcribing your interview with your Talent Partner. This information will be reviewed for accuracy and then used by HealthEquity to summarize the interview, ensure accuracy, and facilitate our hiring process. We take privacy seriously. You have the option to opt out. If you wish to opt out of this Microsoft Copilot transcription, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you, we will assume that you consent to the use of Microsoft Copilot.

At HealthEquity, our goal is to save and improve lives by empowering healthcare consumers. This shared purpose inspires everything we do, including how we approach hiring. Our process is designed to get to know the real you: your skills, experiences, and potential to make a difference. We value honesty, originality, and the courage to do the right thing, even when it is not the easiest path. Showing up as your authentic self reflects these values and helps us build something truly remarkable together.

As AI is becoming a common tool throughout the application process, we want to be clear about its appropriate use at HealthEquity. Using AI to support resume writing, research, or interview preparation is perfectly acceptable, provided the content is accurate and genuinely represents your qualifications and skills. For other key parts of our interview process, however, it is important that the ideas, communication, and work you share reflect your own voice, experiences and thinking. We ask that you participate in our live interviews and complete any assessments without AI assistance unless instructions explicitly indicate otherwise or a specific exception is discussed and approved in advance. This approach ensures fairness, celebrates your individuality, and allows your authentic perspective to shine. Behaviors that do not align with these guidelines may result in disqualification from the hiring process or termination of employment if later discovered. We appreciate your understanding and look forward to learning about the unique contributions only you can bring to HealthEquity.

HealthEquity is committed to your privacy as an applicant for employment. For information on our privacy policies and practices, please visit HealthEquity Privacy.