Remote: B2B Partner Marketing Strategy Lead

CVS Health Corporation; United States; Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Retirement savings options

Wellness programs

And other resources

Job summary

CVS Health Corporation seeks a B2B Partner Marketing Strategy Lead to steer Health100's partner marketing strategy across pharmaceutical companies, health plans, PBMs, employers, pharmacies and digital health partners. You will own demand generation, partner value propositions, and marketing's contribution to pipeline and commercial outcomes.

This role offers hybrid work options (3 days/week in CVS offices in Wellesley, MA; Woonsocket, RI; or NYC; full-time remote also considered).

Qualifications

• 5+ years of experience in B2B, partner, or product marketing.
• 5+ years developing partner-facing messaging, launches and sales enablement materials.
• 4+ years proven ability to drive demand generation and support pipeline growth.
• 4+ years of experience working cross-functionally with Sales and Product teams.
• 3+ years displaying strong analytical and strategic thinking skills.
• 3+ years demonstrating ability to operate effectively in a highly matrixed organization.
• 3+ years demonstrating strong organization, communication, storytelling, and stakeholder management skills.

Responsibilities

• Lead partner and B2B marketing strategy and execution.
• Own development and execution of partner-focused go-to-market strategies across key audiences, ensuring alignment with commercial priorities.
• Drive demand generation and pipeline growth.
• Lead planning and execution of campaigns that drive awareness, lead generation, and pipeline development in partnership with Sales and Commercial teams.
• Own sales enablement strategy and infrastructure.
• Develop and evolve the Health100 sales enablement ecosystem, ensuring materials are strategic, consistent, and aligned to partner needs.
• Develop partner-focused messaging and materials.
• Define clear, differentiated value propositions and create supporting materials tailored to each audience.
• Lead launches and commercial readiness.
• Ensure partner-facing launches are well-coordinated, with aligned messaging, materials, and timelines across teams.
• Incorporate commercial insights to strengthen strategy.
• Systematically gather and apply feedback from Sales and partner interactions to refine messaging and improve effectiveness.
• Own measurement and performance tracking: Define KPIs and measurement frameworks to quantify marketing's impact on pipeline, partner engagement, and commercial outcomes

Skills

B2B marketing

Partner marketing

Demand generation

Cross-functional collaboration

Analytics

Communication

Education

Bachelor's degree in Business/Marketing

Job description

CVS Health Corporation seeks a B2B Partner Marketing Strategy Lead to steer Health100's partner marketing strategy across pharmaceutical companies, health plans, PBMs, employers, pharmacies and digital health partners. You will own demand generation, partner value propositions, and marketing's contribution to pipeline and commercial outcomes.

This role offers hybrid work options (3 days/week in CVS offices in Wellesley, MA; Woonsocket, RI; or NYC; full-time remote also considered).