B2B Partner Marketing Strategy Lead - HealthTech (Remote)

CVS Health Corporation; Wisconsin; Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Bonus eligibility

Equity awards

Commissions

Health benefits

Job summary

CVS Health is seeking a B2B Partner Marketing Strategy Lead to drive Health100’s partner marketing across pharma companies, health plans and PBMs, employers, pharmacies and digital health partners.

You’ll own demand generation, partner value messaging, launches and sales enablement, shaping how Health100 is positioned, and ensuring Sales teams have assets to accelerate pipeline and commercial outcomes. This role offers hybrid work with remote options.

Qualifications

• 5+ years of experience in B2B, partner, or product marketing
• 5+ years of experience developing partner-facing messaging, launches and sales enablement materials
• 4+ years proven ability to drive demand generation and support pipeline growth
• 4+ years of experience working cross-functionally with Sales and Product teams
• 3+ years displaying strong analytical and strategic thinking skills
• 3+ years demonstrating the ability to operate effectively in a highly matrixed organization
• 3+ years demonstrating strong organization, communication, storytelling, and stakeholder management skills

Responsibilities

• Lead partner and B2B marketing strategy and execution
• Drive demand generation and pipeline growth
• Own sales enablement strategy and infrastructure
• Develop partner-focused messaging and materials
• Lead launches and commercial readiness
• Incorporate commercial insights to strengthen strategy
• Own measurement and performance tracking

Skills

B2B marketing

Partner messaging

Sales enablement

Analytical thinking

Cross-functional collaboration

Storytelling

Education

Bachelor's degree in Business, Marketing or related field

Tools

CRM systems

PowerPoint / decks

Job description

CVS Health is seeking a B2B Partner Marketing Strategy Lead to drive Health100’s partner marketing across pharma companies, health plans and PBMs, employers, pharmacies and digital health partners.

You’ll own demand generation, partner value messaging, launches and sales enablement, shaping how Health100 is positioned, and ensuring Sales teams have assets to accelerate pipeline and commercial outcomes. This role offers hybrid work with remote options.