B2B Partner Growth & Marketing Strategy Lead

CVS Health Corporation; New York (NY); Hybrid; USD 68.000 - 199.000; Vollzeit

Benefits dieser Stelle

Bonus program

Equity awards

Comprehensive benefits

Zusammenfassung

CVS Health, Health100, seeks a B2B Partner Marketing Strategy Lead to steer partner marketing across pharma, plans, PBMs, employers, pharmacies and digital health partners.

The role expands beyond execution to ownership of demand generation, partner value propositions, and marketing's contribution to pipeline and commercial outcomes. Hybrid/remote options available across the United States.

Qualifikationen

• 5+ years in B2B, partner or product marketing.
• 5+ years developing partner-facing messaging and sales enablement.
• 4+ years driving demand generation and pipeline growth.
• 4+ years cross-functional work with Sales and Product.
• 3+ years analytical and strategic thinking.
• 3+ years operating in a matrixed organization.
• 3+ years storytelling and stakeholder management skills.

Aufgaben

• Lead partner and B2B marketing strategy and execution.
• Drive demand generation and pipeline growth with Sales and Commercial teams.
• Own sales enablement strategy and materials for partners.
• Develop partner-focused messaging and decks, FAQs, case studies.
• Lead launches with aligned messaging and timelines across teams.
• Gather commercial feedback to refine messaging and effectiveness.
• Define KPIs and measure marketing impact on pipeline and engagement.

Kenntnisse

B2B marketing

Partner messaging

Demand generation

Cross-functional collaboration

Analytical thinking

Strategic thinking

Stakeholder management

Ausbildung

Bachelor’s degree in Business/Marketing or related field

Jobbeschreibung

CVS Health, Health100, seeks a B2B Partner Marketing Strategy Lead to steer partner marketing across pharma, plans, PBMs, employers, pharmacies and digital health partners.

The role expands beyond execution to ownership of demand generation, partner value propositions, and marketing's contribution to pipeline and commercial outcomes. Hybrid/remote options available across the United States.