B2B Partner Growth & Strategy Lead

CVSHealth; Maryland; Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

Retirement plan

Wellness programs

Equity awards

Bonus eligibility

Job summary

CVS Health is building Health100's partner marketing strategy to drive growth with pharmaceutical companies, health plans, PBMs, employers, pharmacies, and digital health partners. As the B2B Partner Marketing Strategy Lead, you will own go-to-market with partner audiences, shape demand generation, value propositions, and marketing’s contribution to pipeline while enabling Sales teams with strategic materials.

This hybrid role may require three days in office or full remote.

Qualifications

• 5+ years in B2B, partner, or product marketing.
• Experience developing partner-facing messaging, launches and sales enablement materials.
• 4+ years driving demand generation and supporting pipeline growth.
• 4+ years cross-functional collaboration with Sales and Product teams.
• 3+ years analytical and strategic thinking.
• 3+ years operating in a highly matrixed organization.
• 3+ years organization, communication, storytelling, and stakeholder management.

Responsibilities

• Lead partner and B2B marketing strategy and execution.
• Drive demand generation and pipeline growth with Sales and Commercial teams.
• Own sales enablement strategy and infrastructure.
• Develop partner-focused messaging and materials (decks, sell sheets, FAQs, case studies).
• Lead launches and commercial readiness with aligned messaging and timelines.
• Incorporate feedback from Sales and partner interactions to refine messaging.
• Define KPIs and measurement frameworks to quantify marketing impact.

Skills

B2B marketing

Partner marketing

Sales enablement

Demand generation

Cross-functional collaboration

Analytics & strategy

Stakeholder management

Storytelling

Education

Bachelor’s degree in Business/Marketing

Job description

CVS Health is building Health100's partner marketing strategy to drive growth with pharmaceutical companies, health plans, PBMs, employers, pharmacies, and digital health partners. As the B2B Partner Marketing Strategy Lead, you will own go-to-market with partner audiences, shape demand generation, value propositions, and marketing’s contribution to pipeline while enabling Sales teams with strategic materials.

This hybrid role may require three days in office or full remote.