B2B Partner Marketing & Growth Lead

CVS Health Corporation; West Virginia; Hybrid; USD 68,000 - 199,000; Full time

Job summary

CVS Health’s Health100 initiative seeks a B2B Partner Marketing Strategy Lead to steer partner marketing strategy across pharmaceutical companies, health plans, PBMs, employers, and digital health partners.

The role covers demand generation, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes, with hybrid work options and potential full remote consideration.

Qualifications

• 5+ years in B2B, partner, or product marketing.
• 5+ years developing partner-facing messaging, launches and sales enablement materials.
• 4+ years driving demand generation and pipeline growth.
• 4+ years cross-functional work with Sales and Product teams.
• 3+ years strong analytical and strategic thinking.
• 3+ years operating in a highly matrixed organization.
• 3+ years organization, communication, storytelling and stakeholder management.

Responsibilities

• Lead partner and B2B marketing strategy and execution.
• Drive demand generation and pipeline growth with Sales and Commercial teams.
• Own sales enablement strategy and materials.
• Develop partner-focused messaging and supporting decks, FAQs and case studies.
• Lead launches with coordinated messaging and timelines.
• Incorporate insights from Sales and partner interactions to refine messaging.
• Define KPIs and measure marketing's impact on pipeline and commercial outcomes.

Skills

B2B marketing

Partner marketing

Demand generation

Cross-functional collaboration

Analytical thinking

Storytelling

Stakeholder management

Education

Bachelor's degree in Business or Marketing

Job description

CVS Health’s Health100 initiative seeks a B2B Partner Marketing Strategy Lead to steer partner marketing strategy across pharmaceutical companies, health plans, PBMs, employers, and digital health partners.

The role covers demand generation, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes, with hybrid work options and potential full remote consideration.