Remote B2B Partner Marketing Lead

CVS Health Corporation; Kentucky; Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Medical benefits

Dental coverage

Vision coverage

Paid time off

Retirement options

Equity awards

Job summary

CVS Health Corporation seeks a B2B Partner Marketing Strategy Lead to drive partner marketing and demand generation across health ecosystem audiences. You will shape go-to-market strategy, create compelling partner messaging, and enable Sales with strategic materials.

The role coordinates launches, tracks performance, and informs strategy with commercial insights, with a hybrid/remote-ready setup and competitive benefits.

Qualifications

• 5+ years in B2B, partner, or product marketing.
• 5+ years developing partner-facing messaging, launches and sales enablement materials.
• 4+ years proven ability to drive demand generation and support pipeline growth.

Responsibilities

• Lead partner and B2B marketing strategy and execution across key audiences.
• Drive demand generation and pipeline growth with Sales and Commercial teams.
• Own sales enablement strategy and infrastructure for partner needs.
• Develop partner-focused messaging and materials (decks, sell sheets, FAQs, case studies).
• Lead launches with aligned messaging, materials, and timelines across teams.
• Incorporate feedback from Sales and partner interactions to refine messaging.

Skills

B2B marketing strategy

Partnership marketing

Sales enablement

Demand generation

Cross-functional collaboration

Education

Bachelor's in Business/Marketing

Job description

CVS Health Corporation seeks a B2B Partner Marketing Strategy Lead to drive partner marketing and demand generation across health ecosystem audiences. You will shape go-to-market strategy, create compelling partner messaging, and enable Sales with strategic materials.

The role coordinates launches, tracks performance, and informs strategy with commercial insights, with a hybrid/remote-ready setup and competitive benefits.