Remote B2B Fintech Growth & Lifecycle Marketing Manager

NDA; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Job summary

NDA is seeking a hands-on Growth & Lifecycle Marketing Manager to own lifecycle marketing in HubSpot, drive outbound demand generation, and lead content for a defined B2B audience in fintech/regulatory space. This is a 0 → 1 role: strategy plus execution in a fast-moving environment.

You will build segmentation, nurture programs, and multi-channel campaigns while partnering with product and technical teams to translate complex topics into clear messaging and scalable processes.

Qualifications

• 3–7 years in B2B marketing in Fintech or regulated-industry
• Proven HubSpot experience
• Strong writing and communication skills

Responsibilities

• Own lifecycle marketing in HubSpot — segmentation, lifecycle stages, nurturing, lead scoring, email campaigns
• Launch and scale outbound demand generation across channels
• Optimize the funnel — track conversions, analyze data, improve channel performance
• Create content and thought leadership, translating complex technical and regulatory topics (PSD2, MiCA, AMLD) into clear, compelling messaging
• Work cross-functionally with product and technical teams
• Build processes and tools from scratch and own the outcome

Skills

HubSpot

Lifecycle marketing

Demand generation

Audience segmentation

Email campaigns

Data-driven

Content messaging

Tools

Apollo.io

Reply.io

Lemlist

LinkedIn Sales Navigator

Clay

ZoomInfo

GA4

Looker Studio

Notion

Zapier

Job description

NDA is seeking a hands-on Growth & Lifecycle Marketing Manager to own lifecycle marketing in HubSpot, drive outbound demand generation, and lead content for a defined B2B audience in fintech/regulatory space. This is a 0 → 1 role: strategy plus execution in a fast-moving environment.

You will build segmentation, nurture programs, and multi-channel campaigns while partnering with product and technical teams to translate complex topics into clear messaging and scalable processes.