marketing manager in fintech

NDA; United States; À distance; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Remote work

Résumé du poste

NDA is seeking a hands-on Growth & Lifecycle Marketing Manager to own lifecycle marketing in HubSpot, drive outbound demand generation, and lead content for a defined B2B audience in fintech/regulatory space. This is a 0 → 1 role: strategy plus execution in a fast-moving environment.

You will build segmentation, nurture programs, and multi-channel campaigns while partnering with product and technical teams to translate complex topics into clear messaging and scalable processes.

Qualifications

• 3–7 years in B2B marketing in Fintech or regulated-industry
• Proven HubSpot experience
• Strong writing and communication skills

Responsabilités

• Own lifecycle marketing in HubSpot — segmentation, lifecycle stages, nurturing, lead scoring, email campaigns
• Launch and scale outbound demand generation across channels
• Optimize the funnel — track conversions, analyze data, improve channel performance
• Create content and thought leadership, translating complex technical and regulatory topics (PSD2, MiCA, AMLD) into clear, compelling messaging
• Work cross-functionally with product and technical teams
• Build processes and tools from scratch and own the outcome

Connaissances

HubSpot

Lifecycle marketing

Demand generation

Audience segmentation

Email campaigns

Data-driven

Content messaging

Outils

Apollo.io

Reply.io

Lemlist

LinkedIn Sales Navigator

Clay

ZoomInfo

GA4

Looker Studio

Notion

Zapier

Description du poste

Описание:

We need a hands-onGrowth & Lifecycle Marketing Manager to own it. You'll own lifecycle marketing in HubSpot, drive outbound demand generation, and lead content and thought leadership for a defined B2B audience. This is a 0 → 1 role: strategy plus execution, in a fast-moving environment.

Задачи:

• → Own lifecycle marketing in HubSpot — segmentation, lifecycle stages, nurturing, lead scoring, email campaigns
• → Launch and scale outbound demand generation across channels
• → Optimize the funnel — track conversions, analyze data, improve channel performance
• → Create content and thought leadership, translating complex technical and regulatory topics (PSD2, MiCA, AMLD) into clear, compelling messaging
• → Work cross-functionally with product and technical teams
• → Build processes and tools from scratch and own the outcome

Требования:

• 3–7 years in B2B marketing Fintech or regulated-industry experience — required Proven HubSpot (or similar marketing automation) experience Strong background in lifecycle marketing and demand generation Deep understanding of audience segmentation, funnel optimization, email and outbound campaign execution Strong writing and communication skills Hands-on, data-driven, high-ownership mindset — comfortable building from 0 → 1 Tools: HubSpot (Marketing/Sales/Operations Hub), Apollo.io, Reply.io / lemlist, LinkedIn Sales Navigator, Clay, ZoomInfo, GA4, Looker Studio, Notion, Zapier Будет плюсом: Experience targeting financial or compliance audiences Familiarity with fintech regulations (PSD2, MiCA, AMLD) Experience scaling marketing

Условия:

Remote