Remote Audience Strategy & Engagement Lead

Ipas; San Francisco (CA); Remote; USD 65,000 - 72,000; Full time

Job summary

Ipas is seeking an Audience Insights and Engagement Advisor to harness audience data to strengthen engagement across communications channels, including digital, email, and events. The role collaborates with country teams and fundraising to design data-informed campaigns with measurable objectives.

The position is remote-based with potential in several US states and international locations, offering a compensation structure aligned with market rates and statutory guidelines.

Qualifications

• Bachelor's degree required in marketing, communications, digital technology or related field.
• Five years of experience in social/digital marketing and strategic communications in nonprofit, media, or agency settings.
• Familiarity with social justice and human rights causes and initiatives.

Responsibilities

• Develop audience engagement strategies using insights and channel performance.
• Track audience behavior across channels and translate data into actionable recommendations.
• Design reporting systems to measure reach, engagement, and campaign impact.

Skills

Social/digital marketing

Strategic communications

Data analytics

Education

Bachelor's degree in marketing/communications/digital technology or related field

Tools

Sprout Social

Google Analytics

Job description

Ipas is seeking an Audience Insights and Engagement Advisor to harness audience data to strengthen engagement across communications channels, including digital, email, and events. The role collaborates with country teams and fundraising to design data-informed campaigns with measurable objectives.

The position is remote-based with potential in several US states and international locations, offering a compensation structure aligned with market rates and statutory guidelines.