Remote Audience Growth Lead

Clarion Events Inc. - North America; United States; Remote; USD 66,000 - 72,000; Full time

Benefits offered by this job

Competitive base salary

100% remote or hybrid if near CT/OK

Generous PTO & holidays

Comprehensive benefits package

Job summary

Clarion Events North America is seeking an Audience Development Lead to own strategy, growth, engagement, activation, and retention of core attendee audiences across key events.

The role builds and activates high-value audiences, drives participation from target companies, strengthens attendee relationships, and delivers programs connecting attendees with exhibitors to grow event value. Data-informed leadership guides execution and measurable audience growth.

Qualifications

• Experience in audience development, customer growth, recruiting, or relationship-driven roles.
• Strong ability to build and maintain relationships with external stakeholders.
• Data-informed thinker, comfortable using insights to guide decisions.
• Confident communicator across phone, email, and in-person environments.
• Experience in events, conferences, or community-building environments preferred.
• Comfortable working cross-functionally and influencing without direct authority.
• Experience with CRM and planning tools is a plus.
• Ability to travel to assigned events and competitive events throughout the year.

Responsibilities

• Own defined audience segments, including target companies and key attendee groups or associations.
• Build and evolve high-quality audience strategies focused on growth and deeper participation within target organizations.
• Develop and maintain audience pipelines across new, existing, and lapsed attendees, ensuring ongoing expansion of the audience base.
• Drive participation from target audiences by strengthening relationships and increasing attendee volume from each organization.
• Lead the development and execution of connections programs that drive attendee engagement and exhibitor value.
• Design and evolve audience offers and experiences that increase attendance and participation.
• Ensure target audiences are engaged before, during, and after the event.

Skills

Audience development

Relationship building

Data-informed

Communication

Events / conferences

Cross-functional

CRM

Planning tools

Tools

CRM

Planning tools

Job description

Clarion Events North America is seeking an Audience Development Lead to own strategy, growth, engagement, activation, and retention of core attendee audiences across key events.

The role builds and activates high-value audiences, drives participation from target companies, strengthens attendee relationships, and delivers programs connecting attendees with exhibitors to grow event value. Data-informed leadership guides execution and measurable audience growth.