Director, Executive Audience Growth & Live Events

Fortune; New York (NY); Hybrid; USD 160,000 - 175,000; Full time

Benefits offered by this job

Vacation days

Health, dental, and vision coverage

401(k) plan

Parental leave

Dependent care benefits

Tuition reimbursement

Diversity and inclusion

Job summary

Fortune is seeking a results-driven Director, Audience Recruitment to lead audience acquisition for its live events and conferences. The role demands data-driven marketing strategies to engage top executives, drive attendance, and optimize event revenue.

The ideal candidate blends strategic leadership with hands-on execution, with strong B2B marketing, demand generation, pipeline management, lead qualification, and conversion optimization experience.

Qualifications

• 10+ years of progressive experience in audience acquisition, event marketing, or B2B marketing.
• Experience mentoring and developing a team of marketing professionals.
• Demonstrated success building and managing multi-channel marketing funnels.
• Strong experience with CRM, marketing automation, and registration platforms.
• Proven ability to drive ROI through data-driven campaigns.
• Excellent leadership and communication skills to influence executives.

Responsibilities

• Develop and lead multi-channel audience recruitment strategies for Fortune’s live events and conferences.
• Establish goals, prioritize work, and ensure high-quality execution across the team.
• Partner with events, sales, data, and product teams to align marketing with revenue goals and attendee targets.
• Build and manage marketing funnels from identification to attendance.
• Manage CRM, landing pages, and registration systems for data integrity and reporting accuracy.
• Identify and maintain targeted invitation lists to maximize engagement and revenue potential.
• Oversee email marketing strategy including segmentation, messaging, and testing.
• Lead paid digital marketing across LinkedIn, Google, and telemarketing for ROI and CPA.
• Analyze campaign performance and translate insights into actionable ROI improvements.
• Collaborate on social, newsletters, content, and executive outreach to expand reach.
• Set and exceed audience, pipeline, registration, attendance, and revenue targets while managing budgets.
• Lead project planning across concurrent events and campaigns with clear deadlines.

Skills

Audience acquisition

Demand generation

B2B marketing

Pipeline management

Lead qualification

Executive engagement

Data-driven decision making

Team leadership

Tools

CRM systems

Marketing automation

Registration platforms

Job description

Fortune is seeking a results-driven Director, Audience Recruitment to lead audience acquisition for its live events and conferences. The role demands data-driven marketing strategies to engage top executives, drive attendance, and optimize event revenue.

The ideal candidate blends strategic leadership with hands-on execution, with strong B2B marketing, demand generation, pipeline management, lead qualification, and conversion optimization experience.