Director, Audience Acquisition & Live Events

UNKNOWN; New York (NY); Hybrid; USD 160,000 - 175,000; Full time

Benefits offered by this job

Health coverage

Dental coverage

Vision coverage

401(k) plan

Parental leave

Commuter benefits

Tuition reimbursement

Diversity & inclusion

Job summary

Fortune is seeking a Director, Audience Recruitment to lead audience acquisition and recruitment for its live events and conferences. The role blends strategic leadership with hands-on execution in B2B marketing, demand generation, and revenue attribution.

The ideal candidate will drive multi-channel campaigns, manage CRM and registration systems, and collaborate across teams to optimize attendance, pipeline, and revenue targets while guiding a high-performing team.

Qualifications

• 10+ years in audience acquisition, event marketing, or demand generation.
• Experience building funnels from lead to revenue attribution in B2B.
• Strong CRM and marketing automation expertise.
• Proven ability to manage multi-channel campaigns and budgets.

Responsibilities

• Lead multi-channel audience recruitment strategies for live events.
• Align marketing with revenue goals and attendee targets.
• Build and manage marketing funnels from identification to attendance.
• Oversee CRM, landing pages, and registration systems for data integrity.
• Lead paid digital campaigns across LinkedIn, Google, and telemarketing.
• Translate campaign data into actionable ROI insights.
• Collaborate with teams on social, content, and executive outreach.
• Meet and exceed audience, pipeline, and revenue targets within budget.

Skills

Audience acquisition

B2B marketing

Demand generation

Lead generation

Lead qualification

Conversion optimization

CRM

Marketing automation

Registration platforms

Multi-channel marketing

Executive outreach

Tools

CRM systems

Marketing automation

Registration platforms

Job description

Fortune is seeking a Director, Audience Recruitment to lead audience acquisition and recruitment for its live events and conferences. The role blends strategic leadership with hands-on execution in B2B marketing, demand generation, and revenue attribution.

The ideal candidate will drive multi-channel campaigns, manage CRM and registration systems, and collaborate across teams to optimize attendance, pipeline, and revenue targets while guiding a high-performing team.