Remote Associate Media Director, Direct I/O

Bazeta; Northern (KY); Hybrid; USD 90,000 - 115,000; Full time

Job summary

Wpromote is seeking an Associate Media Director to lead a team in media planning and activation across direct publisher media. You will be the day-to-day client lead for all relevant media, overseeing planning, activation and measurement while partnering with Programmatic teams to align with the overall strategy.

The role requires expert experience in traditional and digital media planning, strong leadership, and a track record of driving innovation and efficiency within a fast-paced environment.

Qualifications

• 5+ years in directly related experience and full-funnel marketing.
• Expert knowledge of the digital media landscape across display, video, social and content.
• Experience planning large-scale publisher direct programs; writing briefs, evaluating partners, negotiating contracts, and presenting recommendations.
• Proven multitasking and ability to meet tight deadlines.
• Experience training and developing others.

Responsibilities

• Lead planning of always-on, seasonal, and ad hoc campaigns across direct partner media.
• Understand the client’s business, marketing objectives, and KPIs.
• Ensure Direct media program ladders up to the overarching strategy with account leads.
• Lead the RFP process from start to finish, delivering final recommendations to clients.
• Increase operational efficiencies within the team across planning, activation, reporting, and Ad Ops.
• Negotiate program inclusions, rates, and terms with partners while developing internal best practices.
• Identify opportunities to expand partnerships and drive cost efficiencies.
• Bring new opportunities to clients across publisher, data, and measurement partnerships.
• Lead adoption of advanced measurement techniques across partners.
• Partner with Programmatic leads for holistic Display/Video strategy.

Skills

Media planning

Programmatic

RFP process

Team leadership

Client management

Negotiation

Job description

Wpromote is seeking an Associate Media Director to lead a team in media planning and activation across direct publisher media. You will be the day-to-day client lead for all relevant media, overseeing planning, activation and measurement while partnering with Programmatic teams to align with the overall strategy.

The role requires expert experience in traditional and digital media planning, strong leadership, and a track record of driving innovation and efficiency within a fast-paced environment.