Associate Media Director, Direct I/O (Remote)

Wpromote,-LLC-; Los Angeles, Chicago, New York (CA, IL, NY); Hybrid; USD 90,000 - 115,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended holiday break

Flexible schedules

Work from anywhere options

Parental leave 100% paid

401(k) matching

Medical/Dental/Vision/Life insurance

Pet insurance

Sponsored life insurance

Short-term disability insurance

Annual Class Pass credits

Job summary

Wpromote is seeking an Associate Media Director to lead a team in media planning and activation across traditional and digital channels. You will serve as day-to-day client lead for Linear, OOH, Audio, and more, overseeing planning, activation, and measurement with a strong point of view.

The role requires expert knowledge of traditional media planning and the ability to innovate strategy. You will guide programmatic collaboration, ensure fast-paced delivery, and develop and mentor team members

Qualifications

• 5+ years of directly related experience in marketing and full-funnel campaigns.
• Expert knowledge of the digital media landscape across display, video, social and content.
• Familiarity with programmatic landscape and synergies between direct, traditional, and programmatic buying is a plus.
• Proven ability to multitask, manage multiple projects, and deliver high-quality work within tight deadlines.
• Proven track record of building and managing relationships with local vendors and executing campaigns.
• Strong process development skills and experience in training and developing others.
• Innate curiosity and a desire to challenge the status quo.
• Ecommerce, Retail, Luxury, or DTC vertical experience is a plus.

Responsibilities

• Lead planning of always-on, seasonal, and ad hoc campaigns across direct partner media.
• Develop an intimate understanding of the client’s business, marketing objectives, and KPIs.
• Collaborate with account strategy leads to ensure Direct media aligns with the overarching strategy.
• Lead the RFP process from start to finish and present final recommendations.
• Improve team efficiency across planning, activation, reporting, and Ad Ops.
• Negotiate program inclusions, rates, and terms with partners and share best practices.
• Identify partnerships opportunities to add value and cost efficiencies.
• Bring new opportunities across publisher, data, and measurement partnerships to drive innovation.
• Lead adoption of advanced measurement techniques across partners.
• Partner with Programmatic leads for holistic Display/Video strategy.

Skills

Media planning

Team leadership

Digital media

Programmatic

RFP process

Negotiation

Client leadership

Analytics

Job description

Wpromote is seeking an Associate Media Director to lead a team in media planning and activation across traditional and digital channels. You will serve as day-to-day client lead for Linear, OOH, Audio, and more, overseeing planning, activation, and measurement with a strong point of view.

The role requires expert knowledge of traditional media planning and the ability to innovate strategy. You will guide programmatic collaboration, ensure fast-paced delivery, and develop and mentor team members