ASSOCIATE DIRECTOR, DIRECT I/O

Prime Visibility (Wpromote); United States; On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options*

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Job summary

Wpromote is seeking an Associate Media Director to lead a team in media planning and activation across traditional and digital channels. You will serve as the day-to-day client lead for Linear, OOH, Audio, and more, guiding strategy, planning, activation, and measurement with a strong perspective on innovating campaigns.

The role requires expert knowledge of traditional and digital media planning, direct publisher buys, and the ability to drive strategic growth while mentoring and developing

Qualifications

• 5+ years of directly related experience and full-funnel marketing experience.
• Expert knowledge of the digital media landscape across display, video, social and content.
• Strong experience in planning large-scale publisher direct programs, including writing briefs, identifying partners, leading RFPs, negotiating contracts.
• Proven ability to multitask, manage multiple projects, and deliver high-quality work under deadlines.
• Proven track record of building and managing relationships with local vendors and campaigns.

Responsibilities

• Lead planning of always-on, seasonal, and ad hoc campaigns across direct partner media.
• Develop deep understanding of the client’s business, marketing objectives, and KPIs.
• Ensure Direct media program aligns with overarching strategy with the account leads.
• Lead RFP process from start to finish and present final recommendations to clients.
• Improve team efficiency across planning, activation, reporting, and Ad Ops.
• Negotiate program inclusions, rates, and terms with partners; upskill the team.
• Identify opportunities to expand partnerships and drive cost efficiencies.
• Introduce new publisher, data, and measurement partnerships to drive innovation.
• Lead adoption of advanced measurement techniques across partners.
• Collaborate with Programmatic leads for holistic Display/Video strategy.

Skills

Digital media landscape

Programmatic familiarity

Team leadership

RFP management

Contract negotiation

Vendor relationship mgmt

Data measurement

Strategic thinking

Job description

The Role

We are looking for an Associate Media Director to lead a team in media planning & activation across traditional and digital direct publisher media, working closely with Programmatic counterparts on the integrated display and video media strategy. This person will be the day-to-day client lead for all relevant media (Linear, OOH, Audio, and more) and responsible for overseeing planning, activation and measurement, bringing a strong point of view and challenging the status quo. To be successful in this role, this person needs to have expert-level knowledge of traditional media planning, buying, and reporting across relevant programs, with the ability and drive to innovate the strategy through creative and big-picture thinking. If you thrive in a fast-paced environment, enjoy collaborating with others, and have a passion for leading and developing others, this role is for you! At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweeks Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what's possible in marketing.

We Offer

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $90,000 - $115,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

Remote Work

• This position may be performed remotely in most states within the US, with some exclusions
• While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
• This position is not eligible for immigration sponsorship

You Will Be

• Leading the planning of always-on, seasonal, and ad hoc campaigns across direct partner media
• Developing an intimate understanding of the client’s business, marketing objectives, and KPIs
• Working closely with the integrated media strategy leads on the account to ensure the Direct media program ladders up to the overarching strategy
• Leading the RFP process from start to finish, building and delivering final recommendation presentations to clients
• Increasing operational efficiencies within the team across planning, activation, reporting, and Ad Ops
• Negotiating program inclusions, rates, and terms with partners while developing internal best practices to upskill the team in this area
• Identifying opportunities to expand partnerships, providing added value and cost efficiencies to our programs
• Bringing new opportunities to clients across publisher, data, and measurement partnerships to drive innovation
• Leading the adoption of advanced measurement techniques across partners
• Partnering with Programmatic leads for holistic Display/Video strategy

You Must Have

• 5+ years of directly related experience and full-funnel marketing experience preferred.
• Expert knowledge of the digital media landscape across display, video, social and content. Familiarity with the programmatic landscape and synergies between direct, traditional, and programmatic buying is a plus
• Strong experience in planning large-scale publisher direct programs, including writing briefs, identifying potential partners, leading a team in the RFP process, evaluating partners, negotiating contracts, and presenting recommendations
• Proven ability to multitask, manage multiple projects, and deliver high-quality work within tight deadlines
• Proven track record of building and managing relationships, working with local vendors, and executing campaigns
• Strong process development skills
• Proven experience in training and developing others
• Innate curiosity and a desire to challenge the status quo
• Ecommerce, Retail, Luxury, or DTC vertical experience is a plus