Senior Media Strategy & Activation Lead (Remote)

Prime Visibility (Wpromote); United States; On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options*

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Job summary

Wpromote is seeking an Associate Media Director to lead a team in media planning and activation across traditional and digital channels. You will serve as the day-to-day client lead for Linear, OOH, Audio, and more, guiding strategy, planning, activation, and measurement with a strong perspective on innovating campaigns.

The role requires expert knowledge of traditional and digital media planning, direct publisher buys, and the ability to drive strategic growth while mentoring and developing

Qualifications

• 5+ years of directly related experience and full-funnel marketing experience.
• Expert knowledge of the digital media landscape across display, video, social and content.
• Strong experience in planning large-scale publisher direct programs, including writing briefs, identifying partners, leading RFPs, negotiating contracts.
• Proven ability to multitask, manage multiple projects, and deliver high-quality work under deadlines.
• Proven track record of building and managing relationships with local vendors and campaigns.

Responsibilities

• Lead planning of always-on, seasonal, and ad hoc campaigns across direct partner media.
• Develop deep understanding of the client’s business, marketing objectives, and KPIs.
• Ensure Direct media program aligns with overarching strategy with the account leads.
• Lead RFP process from start to finish and present final recommendations to clients.
• Improve team efficiency across planning, activation, reporting, and Ad Ops.
• Negotiate program inclusions, rates, and terms with partners; upskill the team.
• Identify opportunities to expand partnerships and drive cost efficiencies.
• Introduce new publisher, data, and measurement partnerships to drive innovation.
• Lead adoption of advanced measurement techniques across partners.
• Collaborate with Programmatic leads for holistic Display/Video strategy.

Skills

Digital media landscape

Programmatic familiarity

Team leadership

RFP management

Contract negotiation

Vendor relationship mgmt

Data measurement

Strategic thinking

Job description

Wpromote is seeking an Associate Media Director to lead a team in media planning and activation across traditional and digital channels. You will serve as the day-to-day client lead for Linear, OOH, Audio, and more, guiding strategy, planning, activation, and measurement with a strong perspective on innovating campaigns.

The role requires expert knowledge of traditional and digital media planning, direct publisher buys, and the ability to drive strategic growth while mentoring and developing