Associate Director, Direct I/O

Bazeta; Northern (KY); Hybrid; USD 90,000 - 115,000; Full time

Job summary

Wpromote is seeking an Associate Media Director to lead a team in media planning and activation across direct publisher media. You will be the day-to-day client lead for all relevant media, overseeing planning, activation and measurement while partnering with Programmatic teams to align with the overall strategy.

The role requires expert experience in traditional and digital media planning, strong leadership, and a track record of driving innovation and efficiency within a fast-paced environment.

Qualifications

• 5+ years in directly related experience and full-funnel marketing.
• Expert knowledge of the digital media landscape across display, video, social and content.
• Experience planning large-scale publisher direct programs; writing briefs, evaluating partners, negotiating contracts, and presenting recommendations.
• Proven multitasking and ability to meet tight deadlines.
• Experience training and developing others.

Responsibilities

• Lead planning of always-on, seasonal, and ad hoc campaigns across direct partner media.
• Understand the client’s business, marketing objectives, and KPIs.
• Ensure Direct media program ladders up to the overarching strategy with account leads.
• Lead the RFP process from start to finish, delivering final recommendations to clients.
• Increase operational efficiencies within the team across planning, activation, reporting, and Ad Ops.
• Negotiate program inclusions, rates, and terms with partners while developing internal best practices.
• Identify opportunities to expand partnerships and drive cost efficiencies.
• Bring new opportunities to clients across publisher, data, and measurement partnerships.
• Lead adoption of advanced measurement techniques across partners.
• Partner with Programmatic leads for holistic Display/Video strategy.

Skills

Media planning

Programmatic

RFP process

Team leadership

Client management

Negotiation

Job description

# Associate Director, Direct I/OUnited States2 days agoID 749885Price on request## DetailsEmployment type: Full-timeRemote: YesCompany: WpromoteLevel: Director## DescriptionThe Role We are looking for an Associate Media Director to lead a team in media planning & activation across traditional and digital direct publisher media, working closely with Programmatic counterparts on the integrated display and video media strategy. This person will be the day-to-day client lead for all relevant media (Linear, OOH, Audio, and more) and responsible for overseeing planning, activation and measurement, bringing a strong point of view and challenging the status quo. To be successful in this role, this person needs to have expert-level knowledge of traditional media planning, buying, and reporting across relevant programs, with the ability and drive to innovate the strategy through creative and big-picture thinking. If you thrive in a fast-paced environment, enjoy collaborating with others, and have a passion for leading and developing others, this role is for you! At Wpromote , we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing. We offer: -Remote-first culture -Unlimited PTO -Extended Holiday break (Winter) -Flexible schedules -Work from anywhere options\\* -100% paid parental leave -401(k) matching -Medical, Dental, Vision, Life, Pet Insurance -Sponsored life insurance -Short Term Disability insurance and additional voluntary insurance -Annual Class Pass credits and more! The anticipated annual salary for this role will range from $90,000 - $115,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above). \\*This position may be performed remotely in most states within the US, with some exclusions \\*\\*While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! \\*\\*\\*This position is not eligible for immigration sponsorship Important Notice: Beware of Job Scams Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers , it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. #LI-SD #LI-Remote You Will Be • Leading the planning of always-on, seasonal, and ad hoc campaigns across direct partner media • Developing an intimate understanding of the client’s business, marketing objectives, and KPIs • Working closely with the integrated media strategy leads on the account to ensure the Direct media program ladders up to the overarching strategy • Leading the RFP process from start to finish, building and delivering final recommendation presentations to clients • Increasing operational efficiencies within the team across planning, activation, reporting, and Ad Ops • Negotiating program inclusions, rates, and terms with partners while developing internal best practices to upskill the team in this area • Identifying opportunities to expand partnerships, providing added value and cost efficiencies to our programs • Bringing new opportunities to clients across publisher, data, and measurement partnerships to drive innovation • Leading the adoption of advanced measurement techniques across partners • Partnering with Programmatic leads for holistic Display/Video strategy You Must Have • 5+ years of directly related experience and full-funnel marketing experience preferred. • Expert knowledge of the digital media landscape across display, video, social and content. Familiarity with the programmatic landscape and synergies between direct, traditional, and programmatic buying is a plus • Strong experience in planning large-scale publisher direct programs, including writing briefs, identifying potential partners, leading a team in the RFP process, evaluating partners, negotiating contracts, and presenting recommendations • Proven ability to multitask, manage multiple projects, and deliver high-quality work within tight deadlines • Proven track record of building and managing relationships, working with local vendors, and executing campaigns • Strong process development skills • Proven experience in training and developing others • Innate curiosity and a desire to challenge the status quo • Ecommerce, Retail, Luxury, or DTC vertical experience is a plus