Marketing Coordinator: Campaigns, Content & Analytics

Cengage Group; Hartford (CT); Remote; USD 26,000 - 43,000; Full time

Job summary

Cengage Group is seeking a Marketing Assistant to support strategy execution, campaign coordination, content calendar management, and collaboration with external partners. This role offers exposure to a broad range of marketing activities in a dynamic education technology company.

You will contribute to materials, analytics, and market research across B2B and B2C channels, helping improve customer outcomes and digital education initiatives while developing strong professional skills.

Qualifications

• Degree, certification, or minor in Marketing, Communications, Journalism, or a related field
• Organized, accurate, and thorough
• Strong written and verbal communication skills
• Ability to prioritize tasks to deliver projects on schedule
• Knowledge of marketing terminology
• Ability to develop marketing content and collateral
• Ability to manage multiple priorities and collaborate effectively within a team
• Proficiency in Microsoft Office Suite
• Familiarity with Adobe Creative Suite
• Passion for digital education and positive customer outcomes
• Familiarity with marketing strategies and delivery channels
• Understanding of both B2B and B2C marketing is a plus
• Channel or product marketing experience is a plus
• Experience with Salesforce Pardot or Marketing Cloud is a plus

Responsibilities

• Assist marketing leadership with strategy execution and campaign support
• Collaborate confidently and professionally with external partners
• Coordinate, track, and facilitate the completion of projects and initiatives
• Create and organize content calendars
• Optimize internal processes
• Assist with the creation and proofreading of marketing materials
• Coordinate the distribution of marketing materials both internally and externally
• Assist with basic analytics and reporting across multiple channels
• Collaborate with cross-functional internal teams to deliver results
• Assist with market research and identify emerging trends and opportunities

Skills

Marketing strategy

Campaign execution

Content development

Content calendars

Cross-functional collaboration

Microsoft Office

Adobe Creative Suite

Salesforce Pardot

Education

Bachelor's degree in Marketing, Communications, Journalism, or related

Tools

Microsoft Office Suite

Adobe Creative Suite

Salesforce Pardot

Marketing Cloud

Job description

Cengage Group is seeking a Marketing Assistant to support strategy execution, campaign coordination, content calendar management, and collaboration with external partners. This role offers exposure to a broad range of marketing activities in a dynamic education technology company.

You will contribute to materials, analytics, and market research across B2B and B2C channels, helping improve customer outcomes and digital education initiatives while developing strong professional skills.