Remote AI-First Marketing Manager: Turn Insights into Campaigns

Puffy; Seattle (WA); Remote; USD 110,000 - 143,000; Full time

Benefits offered by this job

Remote First

Annual salary review

Comprehensive medical, dental, and vis

PTO + US public holidays

AI-native tool stack

Learning budget 5000 USD

Free Puffy mattress

Puffy product discount up to 50%

Store credit after 1 year

Job summary

Puffy, a market-leading nine-figure D2C brand, is hiring a Marketing Manager, AI-First, to own the path from consumer insight to campaign, covering consumer research, campaign strategy, AI-assisted briefs and scripts, and selected partnerships, reporting to the Director of Marketing.

This role turns online shopper insights into campaigns and creative that perform, building the research-to-brief process for our AI video generation, design, and content teams. Remote within the United States.

Qualifications

• 5+ years of marketing experience, incl. 2+ years with D2C e-commerce brands.
• Ability to develop performance marketing ideas & strategies from insights.
• Understanding of Meta, Google Search, and Demand Gen platforms.
• Ability to research consumer preferences, buying patterns & trends.
• Understanding of ad copywriting, scripting & creative direction for teams.
• Proficiency with AI tools for research, ideation, briefs & scripts.
• Ability to work independently and collaborate with internal/ external teams.

Responsibilities

• Turn research into campaigns by translating shopper insights into messaging and briefs.
• Develop briefs, concepts, and ad scripts for AI video generation and creative teams.
• Coordinate with paid channels to bring assets to market and measure results.
• Manage selected exclusive strategic affiliate partnerships and review performance.

Skills

Marketing experience

D2C e-commerce

Performance marketing

Digital advertising platforms

Consumer insights research

Ad copywriting & script development

AI tools for research & scripts

Independent work & collaboration

Job description

Puffy, a market-leading nine-figure D2C brand, is hiring a Marketing Manager, AI-First, to own the path from consumer insight to campaign, covering consumer research, campaign strategy, AI-assisted briefs and scripts, and selected partnerships, reporting to the Director of Marketing.

This role turns online shopper insights into campaigns and creative that perform, building the research-to-brief process for our AI video generation, design, and content teams. Remote within the United States.